Company Description
BEANIES THE FLAVOUR CO. LTD., based in Darlington in the North East of England and part of the Cafetex Group, specializes in producing flavoured instant coffee with over 40 varieties. Known for its innovative and diverse range of coffee flavours, the company is driven by a passion for delivering unique coffee experiences. With a commitment to quality and creativity, the brand continuously delights coffee lovers both in the UK and in over 40 markets across the globe.
A key pillar of the business strategy is a strong D2C online ecommerce presence and this has been built over the last 10 years via our own eShop, with more recent expansion into Amazon and Tiktok.
Role Description
We are seeking an experienced and commercially driven E-Commerce Manager to lead and grow our online sales channels across our eShop and Amazon marketplace for our Beanies and Coffeeway brands. This hybrid role is based in the North East of England, offering flexibility between remote work and on-site collaboration at our offices in Darlington.
Key Responsibilities
* Manage and optimize the company’s eCommerce platforms, including the eShop and Amazon Seller/Vendor accounts
* Develop and execute strategies to drive online sales growth, improve conversion rates, and enhance customer experience
* Oversee product listings, pricing, promotions, and inventory management across all platforms
* Analyze performance metrics (traffic, conversion, AOV, ROI) and provide actionable insights
* Collaborate with marketing teams on digital campaigns (SEO, PPC, email, social)
* Manage Amazon advertising (Sponsored Products, Sponsored Brands, etc.) and marketplace performance
* Ensure consistent brand presentation and compliance across all digital touchpoints
* Monitor competitor activity and industry trends to identify new opportunities
Requirements
* Minimum 10 years of experience in eCommerce management, with strong exposure to both eShop platforms and Amazon
* Hands-on experience with Amazon Seller Central and/or Vendor Central
* Strong analytical skills with experience using tools such as Google Analytics or similar
* Knowledge of SEO, PPC, and digital marketing best practices
* Excellent organizational and project management skills
* Commercial mindset with a results-driven approach
* Strong communication and stakeholder management skills
Desirable
* Experience with ecommerce platforms such as Shopify, Magento, or WooCommerce
* Familiarity with international marketplaces and multi-channel retail strategies
* Experience managing budgets and forecasting
What We Offer
* Salary: £45,000 – £50,000 per annum, plus bonus (depending on experience)
* Hybrid working flexibility
* Opportunities for career growth and development
* A collaborative and innovative working environment
How to Apply
If you’re passionate about eCommerce and ready to take ownership of a growing digital channel, we’d love to hear from you. Apply now with your CV and a brief cover note outlining your relevant experience.