Join to apply for the Interim Chief Marketing Officer role at Stratton HR
Office-based – 4 & 1
Competitive day rate / interim package
The Protein Works is a PE backed, UK based, digital nutrition business founded in 2012. The company creates, manufactures and distributes a variety of products, including protein shakes, snacks and meal replacements and operates globally through its e-commerce platform. In 2025, the company opened a new £10 million production facility in Speke, Liverpool, and is focused on innovation and quality in its products. This pivotal interim role, sitting at the Leadership Board table is an exceptional opportunity for a sharp, commercially minded marketing leader who knows how to move fast, drive results and make a measurable impact.
With a clear mandate to supercharge our performance marketing and brand presence across our DTC websites and Amazon retail channel, this is about driving top‑line growth and profitability through deep commercial insight, brilliant execution and hands‑on leadership. If you’re energised by data, thrive on delivering ROI, and have a passion for building retail brands that win online, this might just be the most rewarding challenge you’ll take on.
Why Now?
We’re at an exciting inflection point. Our brand and commercial strategies are clearly defined — now we need a CMO to bring them to life. You’ll be the catalyst that leads our Performance Marketing, Brand and Commercial disciplines and partners with our COO and CPO, helping our business to accelerate delivery, sharpen execution and embed commercial thinking into everything we do. The opportunity to create real value here is huge.
What We Need From You
* A hands‑on, data‑driven marketing leader who’s commercially astute, quick with numbers, and able to translate data into actionable growth strategies.
* A performance marketing expert with a proven track record of scaling paid media channels (Meta, Google, TikTok, Amazon Ads, affiliates, and more) in DTC or retail environments.
* Someone who thrives in fast‑paced, entrepreneurial settings and knows how to balance short‑term performance wins with long‑term brand equity.
* A natural collaborator who can partner effectively with Brand, Commercial, and Finance teams to align marketing investment with business outcomes.
* A curious, analytical thinker who’s always optimising — for efficiency, for conversion, for customer lifetime value.
* A leader who brings energy, precision, and influence — able to inspire high performance while rolling up their sleeves to make things happen.
* A proven coach at head of and director level able to develop talent able to take on future C level roles in the future.
Key Focus Areas
* Performance Marketing: Scaling paid media channels efficiently and profitably.
* Digital Growth: Driving traffic, conversion, and retention across DTC and Amazon.
* Brand Activation: Translating strategy into campaigns that build awareness and conversion.
* Data & Insight: Embedding a test‑and‑learn mindset and ROI‑led decision making.
* Cross‑Functional Collaboration: Partnering with Brand and Commercial teams to deliver integrated growth plans.
* Team Leadership: Coaching and supporting existing directors to execute brilliantly and grow capability.
What Success Looks Like
* Sustainable, profitable growth across DTC and Amazon channels.
* Step‑change improvement in ROAS, conversion, and customer acquisition cost.
* Clear commercial line‑of‑sight between marketing investment and business performance.
* Greater synergy and alignment between Marketing, Brand, and Commercial functions.
* Elevated marketing capability within the existing team — stronger, sharper, and more commercially minded.
* A business that thinks and acts with marketing intelligence at its core.
If this sounds like the kind of impact you’re ready to deliver — fast, focused, and full of momentum — please send your details, including a short explanation of why this role excites you!
Job Details
* Seniority level: Not Applicable
* Employment type: Full‑time
* Job function: Marketing
* Industries: Human Resources Services
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