About the Role
As Partnership Alliances Manager, you will accelerate growth through the development of strategic partnerships and alliances across the IT tech channel network. You will take full ownership of our partnership strategy, shaping, developing and strengthening high‑impact alliances with key technology vendors and industry stakeholders.
The role plays a key part in generating demand for sales teams by unlocking value through joint marketing activity, intelligent MDF investment and strong commercial partnerships.
Key Responsibilities
* Develop and deliver a partnership and alliances strategy aligned to Novatech’s growth objectives
* Deliver joint partner marketing campaigns that generate demand and measurable sales opportunities
* Build, manage and expand relationships with key technology partners and industry stakeholders, including vendors, distributors, MSPs and other strategic partners
* Leverage partner relationships to support the growth of Novatech’s offerings, particularly the Direct2Desk service
* Work cross‑functionally with marketing, purchasing and sales teams to activate partnerships effectively and maximise MDF utilisation
* Provide line management, coaching and support to colleagues involved in partnership marketing delivery
* Track, measure and report on partnership performance and outcomes
About You
This is a pivotal role for someone who thrives on building strong relationships, identifying opportunity and translating collaboration into tangible commercial outcomes. You will bring proven experience in partnerships, alliances or business development within the IT Channel, with a strong track record of building and sustaining relationships that deliver measurable impact. A solid understanding of vendor engagement, MDF and joint go‑to‑market activity is critical to success in this role.
You will also have experience in line management or team leadership, with the ability to set clear objectives, support development and foster a positive, high‑performing environment. Your communication and influencing skills enable you to engage confidently at all levels, from senior external partners to internal stakeholders.
Commercially astute and collaborative by nature, you enjoy working across functions and bringing people together around shared goals. You are comfortable balancing strategic thinking with hands‑on leadership and thrive in a fast‑paced environment where priorities evolve.
What working at Novatech means for you
There are heaps of other perks when working for us! For starters, we’re an accredited 'Great Place to Work', as voted by our amazing staff via the 'Great Place to Work' engagement survey.
We embrace a non‑corporate vibe and believe that when you can be your authentic self, that you enjoy your work more and take greater pride in what you do. We respect the skills and experiences everyone brings to the business – and we’ll support you with delivering the ideas and strategies you bring to the table to support our growth journey.
We’re all about your wellbeing and regularly organise team events, employee awards, and charity dos. We also care about the environment and have won awards for our efforts, which include being a net positive business (meaning we put more energy back into the grid than we use – which we are super proud of!).
Work life balance is important to us. As part of our hybrid working arrangements, you’ll initially be working in the office every day for at least the first month to complete your induction training; after this, you’ll be working in the office for a minimum of 3 days a week. We are lucky as we have good transport links to the office for when you come in, alongside free staff parking and a lockable bike shed for if you drive or ride.
Our benefits in a nutshell
* 25 days holiday plus bank holidays (with the chance to buy additional days)
* Health plan scheme
* Upskilling apprenticeship training
* Cycle to work
* Employee Assistance Programme
* Staff discounts
* Social and wellbeing events
* Hybrid working (after training period)
* A great breakout room
* Kitchen and shower facilities
About us
When people think Novatech, they think gaming and retail – but this is just a small part of what we do now. Novatech actually works heavily in the B2B sector with some of the largest and most respected names in a range of industries. Whether it’s supporting businesses with their remote workforce under our Direct 2 Desk service, transforming defence companies with vital training simulators or implementing practical Deep Learning Systems into the businesses of tomorrow, there’s no end to the amount of fascinating and cutting‑edge projects that we are involved in (some of which we can’t tell you about, yet). Pretty cool, right? Get involved and help develop the future of our business…and yourself at the same time!
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