As a Digital Assistant, you will be responsible for supporting the division with the day-to-day management, trading, and optimisation of the Selfridges website across devices.
As a Digital Assistant, you will:
Support the Optimisation Specialist to deliver the divisional strategy set by the Senior Digital Manager.
Assist with signing off content briefs across digital touchpoints such as mega menus, PLP, and CLPs, and actions required for CRM support (emails nominations & sequencing, etc.).
Develop skills within our systems (Fredhopper, STEP, Google Analytics) to execute daily tasks.
Own the setup of product attribution (including product flags onsite).
Use data-driven insights to regularly update product recommendations across the site (landing pages, email communications, paid marketing support nominations).
Assist the Optimisation Specialist in updating the divisional content calendars to capture onsite changes.
Understand divisional performance and support the Optimisation Specialist with actions to drive revenue and conversion.
Be responsible for updating stock availability across Fashion products onsite.
Understand and implement solutions to minimise abandonments with support from the Trading Manager.
Perform regular site walks across all devices to ensure site standards are maintained and support rectification of any issues.
Conduct regular competitor site walks, highlighting key opportunities for improvements.
A bit about you
How you’ll do it… you will be:
Analytical and capable of problem-solving – comfortable using data to inform decisions.
Organised and proactive, able to prioritise tasks and respond to business needs.
Detail-oriented with the ability to troubleshoot and identify issues.
A team player with strong communication skills.
Comfortable using technical tools and systems.
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