Digital Marketing Manager - Social & Content Reference number: JR249162 Location: Hybrid working - home and our office in Universal Square, Manchester Working pattern: Full Time, 37.5 hours per week Contract Type: Permanent Number of roles: 1 Grade : K5 Salary: £40,000 - £44,000 per annum We are looking for a Digital Marketing Manager to join our team. Role Summary The Digital Marketing Manager is responsible for leading and executing our organic social media and content strategy. You'll drive brand awareness, engagement, lead generation, traffic, and customer advocacy and retention across all Kaplan UK brands by owning our social channels and shaping our content output. Working with the wider team, you'll integrate our social and content strategy into the wider marketing strategy, driving a multi-channel marketing approach. The role involves team management, strategy, campaign planning and execution, reporting, optimisation and close collaboration with stakeholders to ensure our digital presence resonates with our target B2C and B2B audiences. This is an excellent opportunity for someone who may be currently working as a Social Media Manager or Digital Marketing Executive who is looking to expand their skills and build their career with an industry leader. A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/yc3testa What you’ll bring to the role As an experienced marketer with broad hands-on skillset across social channels and content activity, you'll be able to use your experience to help create plans and ensure your team delivers activity and campaigns that support the marketing and business goals. You're effective at working on multiple projects and to deadlines and are able to prioritise capacity and workloads to efficiently deliver campaigns and activity to drive marketing performance as an individual and through others. At least 3 years marketing experience in a similar role across content and social Experience of managing team members Experience in creating effective on-brand content and messaging which is activated across a number of channels and platforms Proven experience in organic social media marketing Proven experience in content creation and copywriting Highly organised, with exceptional attention to detail Ability to work to deadlines and manage multiple campaigns Excellent written and verbal communication skills Previous experience using social media platforms, competitor / data analysis tools, content management systems and Google Analytics Results and measurement focused Hands on approach and self-motivated Positive can do attitude What we do Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals. We are part of the Kaplan group, one of the world’s largest and most diverse education and assessment providers. We operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Our vast breadth and scope in terms of both capabilities and assets sets us apart. What we believe in Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together. Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world. As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive. To view our candidate privacy notice click here. Our Values We live, breathe and celebrate our values - they drive what we believe in, how we behave and guide us in creating a culture of success. • Act with integrity • Empower and support • Create opportunity • Grow knowledge • Drive results together What we offer As well as a competitive salary, transparent pay structures, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes: • 28 days annual leave option to purchase more • Season ticket loan and cycle to work scheme • Big discounts on Kaplan courses for you and your family • Private medical, income protection, and life insurance • 24/7 confidential helpline providing counselling and other support services • Company pension contributions • Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels How to apply To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 11pm on Wednesday 20th August. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist. Additional Application Information Recruitment checks are undertaken in accordance with our background checking policy. Successful applicants will be required to undertake a Basic Disclosure via the Disclosure and Barring Service (DBS). Our Suitability of Ex-offenders Policy is available on the careers page of our website www.kaplan.co.uk. Application Support If you require support completing your application or wish to talk to someone about the role before applying please email the Recruitment Team kaplanstaff.recruitment@kaplan.com. Disability Confident Scheme As a Disability Confident employer, we are committed to interviewing applicants with disabilities who meet the minimum criteria for the role as per the job description and any screening or testing stages. Details of how to request your application be considered under the Disability Confident scheme will be shared with all applicants upon submission of an application. Furthermore, all applicants invited to attend interview will be given information on how to request reasonable adjustments to attend. LI-EB1