What you’ll be doing
1. Collaborate closely with the Marketing and Commercial teams to define the Wholesale marketing plan and support our commercial goals.
2. Effectively manage the execution of marketing campaigns and communication strategies for BT Wholesale Partners, Mobile (MNO & MVNO), and Media Infrastructure divisions.
3. Plan integrated go-to-market strategies for product launches across key channels, including digital, email, social media, industry events, sales enablement, and traditional and mixed media to strengthen BT Wholesale’s market position.
4. Working closely with the Digital team ensure that the Wholesale website content is up to date, effectively promoting our products and services and reflecting our brand positioning.
5. Serve as the custodian for the BT Wholesale brand, developing and delivering effective platforms to increase our First Choice Consideration within the industry, working closely with the wider BT Business and BT Group brand teams.
6. Work closely with the Insights team to ensure relevant customer insights are at the centre of our marketing plan, including managing the Wholesale brand tracker survey and other key industry research and analysis.
7. Define and manage content and thought leadership that can be leveraged in campaigns and PR schedules.
8. Support the development of our partner programme, working alongside the Wholesale Partner and Commercial teams to develop a compelling loyalty strategy, including white-labelled content, promotions, events, and customer engagement.
9. Manage a marketing budget to achieve delivery of our marketing plan across Wholesale, ensuring our ROI targets are met.
10. Maintain and monitor the commercial performance of the marketing plan, analyising performance, leading optimisation and best practice recommendations to maximise ROI.
11. Oversee the performance of external agencies and internal marketing teams, working cross functionally to ensure high-quality outputs.
12. Engage in effective stakeholder management, building relationships with the Wholesale LT, Product, Propositions, and Commercial teams to align our strategy, representing marketing and reporting progress against the plan in key trading and go-to-market forums.
Skills and Experience
13. Strategic Thinking: Ability to analyse market trends, competitive landscape, and customer needs to develop effective customer marketing & engagement strategies.
14. Customer centric thinking: understand customer pain points, needs and preferences to tailor marketing messages
15. Demonstrable experience in managing marketing campaigns, running sophisticated creative campaigns and projects.
16. Experience in managing high profile customer events, trade shows and exhibitions.
17. Good creative skills and an innovative thinker, keen to propose and enhance communication practices.
18. Manages stakeholders brilliantly with a flair for building rapport and credibility with senior leadership.
19. Great commercial acumen, able to interpret data and challenge decisions based on results.
20. The ability to work on multiple projects, under pressure and to deadlines.
21. Clear and concise communicator with the ability to listen effectively, socialise ideas across functions, and unite teams under one vision.
22. A solution oriented and great teammate with a self-start, positive attitude.
Experience you would be expected to have
Mandatory:
• Defining successful B2B marketing strategy
• Delivery of marketing plans to deliver strong ROI
• Confident senior stakeholder management
Preferred:
• Wholesale/ Indirect Channel
• Partner Programme / Loyalty Programme
• Line management (indirect or direct)
With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally. We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive. As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society. A FEW POINTS TO NOTE: Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch. We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us. DON'T MEET EVERY SINGLE REQUIREMENT? Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.