Job Description
Digital Media Buyer
ICON plc is a world-leading healthcare intelligence and clinical research organization. We’re proud to foster an inclusive environment driving innovation and excellence, and we welcome you to join us on our mission to shape the future of clinical development.
We have an incredible opportunity for a Digital Media Buyer to join ICON’s Patient Recruitment Solutions (PRS) digital team. The Digital Media Buyer is responsible for digital advertising material and campaign development, implementation, and reporting. They will work collaboratively with the Design, Copy, and Media team members to deliver patient-facing web content to facilitate impactful patient recruitment campaigns.
Location: UK (Remote)
What You Will Be Doing
1. Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies
2. Draft patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets
3. Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies
4. Produce reports and recommendations concerning current and future advertising and patient recruitment strategies
5. Monitor and optimize the performance of all digital marketing ca...