Summary
We’re looking for a Head of Public Engagement to lead our Public Engagement team, sitting within our Communications & Fundraising directorate.
In this strategic leadership role, you’ll use your vision and creativity to lead, shape and deliver bold, inclusive public engagement that helps us grow audience reach, impact and activation at scale.
You’ll set a multi-year strategy and lead innovative programmes that support diversity, creativity and collaboration. You’ll use your strong communication skills to build partnerships, co-create with communities, and drive change through insight and imagination.
Salary: circa £67,236, dependant on skills and experience.
What it's like to work here
The Communications & Fundraising directorate is where we do marketing, brand, communications, campaigns, fundraising, public engagement and audience development. We design work that grows our reach and impact, so we can serve more people and communities than ever before, through creative and impactful campaigns, experiences and content. In the coming years we'll engage millions more in our cause at every level of society, activating people and growing our strength as a fundraising and movement-building force.
As this is a national role, there is flexibility on your contractual place of work. Our hybrid working policy means you can balance office and home working with site visits and meetings at other National Trust places. We’ll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40–60% of your working week.
What you'll be doing
As an expert in public engagement, you’ll influence senior stakeholders and represent our work nationally.
You’ll lead our public engagement strategy, developing and delivering a long-term approach to growing audience reach and participation. Your work will ensure that our engagement activity is inclusive, impactful, and aligned with our brand and strategy goals, helping to position us as a leader in inclusive public engagement.
A key part of your role will be mobilising people, moving them from passive supporters to active participants who feel connected to our cause.
Focusing on reaching underserved audiences, you’ll identify those least engaged and design interventions that remove barriers and create meaningful connections with nature and culture.
Collaboration and co-creation will be at the heart of your approach. You’ll build strong partnerships internally and externally, encouraging co-production and shared learning.
You’ll also oversee a portfolio of projects and campaigns, including managing significant budgets, setting clear priorities, and ensuring evaluation so that we continuously improve our practice.
Who we're looking for
Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:
1. Ability to lead innovative and impactful activity to reach underserved audiences and connect them with nature and culture
2. Able to lead with vision and ensure delivery
3. Experience galvanising and leading dispersed and diverse teams
4. Partnership working, co-creation, co-production
5. Able to inspire change and lead for innovation
6. Able to influence a range of senior stakeholders
7. Creative thinker able to develop and inspire new and innovative approaches
Additional criteria for all other applicants:
8. Understanding of how to apply audience insight and trends to create impactful outputs
The package
The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
•Substantial pension scheme of up to 10% basic salary
•Free entry to National Trust places for you, a guest and your children (under 18)
•Rental deposit loan scheme
•Season ticket loan
•EV car lease scheme (for roles that meet the salary criteria)
•Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
•Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
•Flexible working whenever possible
•Employee assistance programme
•Free parking at most Trust places