Marketing Manager (Technology / Cybersecurity – B2B)
Location: Bristol (Hybrid – office presence required)
Salary: £ 37K-£40K plus performance bonus per annum (depending on experience)
Contract: Full-time preferred (open to flexible working options)
Ballantyne Technology is exclusively partnering on this high-impact role within a growing technology-driven organisation. We’re working directly with the leadership team to deliver this appointment — confidential enquiries welcome.
Company Overview
IP Performance is a growing B2B technology company specialising in secure, high-performance network and cybersecurity solutions. We help organisations improve efficiency, scalability, resilience, and security across their IT environments.
We are entering a new phase of growth and are investing in marketing to build stronger brand awareness, increase demand, and support our commercial ambitions. This is a newly defined role and a key hire for the business.
The Role
We are looking for a results-driven Marketing Manager to take ownership of marketing at IP Performance. Reporting directly to the Managing Director, this is a standalone / sole marketer role, working closely with sales, product, engineering, and external agencies.
You will be responsible for setting the marketing strategy, executing campaigns, and building the foundations (processes, messaging, measurement) that allow marketing to scale with the business.
This role suits someone comfortable operating both strategically and hands-on, who can confidently communicate marketing value to technical and non-marketing stakeholders.
Reporting & Structure
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Reports directly to the Managing Director
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Works collaboratively with Sales and commercial teams, Technical and product specialists, and External agencies and vendors
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Acts as the sole internal marketing function, with responsibility for managing a defined annual marketing budget
Key Responsibilities
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Develop and execute an integrated B2B marketing strategy aligned to business growth goals
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Plan and deliver multi-channel campaigns across Digital, Email, Social media, Content marketing, Events and partner activity
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Translate complex technology and cybersecurity solutions into clear, customer-focused value propositions
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Own content creation and direction, including Website updates, Blogs, Case studies, Whitepapers and Sales enablement materials
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Support go-to-market initiatives for new products and services
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Manage brand positioning and ensure consistent messaging across all channels
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Work closely with sales to support lead generation, MQL growth and pipeline contribution
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Analyse campaign performance and optimise based on data and insight
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Monitor market trends, competitors and customer needs within the technology and cybersecurity landscape
KPIs & Measures of Success
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Growth in marketing qualified leads (MQLs) and contribution to pipeline
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Increased website traffic, engagement and conversion rates
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Improved share of voice and brand visibility in target markets
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Campaign performance and ROI
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Establishment of clear marketing processes, reporting and foundations in the first 6–12 months
Tools & Technology Stack
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Digital marketing platforms and analytics (e.g. Google Analytics or GA4) and CRM or marketing platforms such as HubSpot
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Marketing automation tools, SEO, paid digital advertising, Design tools (e.g. Canva, Adobe Creative Suite) and Use of AI tools for content, analysis or campaign optimisation
Required Experience & Qualifications
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Bachelor’s degree in Marketing, Business, Communications or a related field
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3+ years’ experience in B2B marketing, ideally within Technology, Cybersecurity, SaaS or IT services
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Strong digital marketing capability
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Confident working independently and influencing stakeholders across the business
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Product or solution marketing exposure and understanding of long sales cycles and complex buying journeys
Working Pattern & Flexibility
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Flexible working options available including Hybrid working and Alternative working patterns (e.g. 9-day fortnight or 4-day week); part-time pro-rata
What We Offer
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Competitive salary: £37k–£40k
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Performance-related incentives
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Pension and private healthcare
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The chance to make a visible impact in a growing business