Digital Marketing Manager
Looking to take the next step in digital marketing? Want the chance to work on exciting projects with the opportunity to develop and grow your career? We're looking for a hard‑working and self‑motivated person to join our fast‑growing digital marketing team.
As a Digital Marketing Manager, you will work alongside our Head of Digital Experience to drive performance across our main retail website. This role will be the link between our Product, UX/Development and Category Marketing teams, working to optimise our online journeys and keep our digital merchandising best‑in‑class. You will own specific marketing categories and be responsible for the performance of these areas on the web.
We are looking for a process‑driven self‑starter with strong communication skills that can get up to speed and become autonomous quickly. We are a data‑driven team/business so experience using analytics tools and diving into the data to draw out valuable insights is essential.
Based in our head office in Team Valley, Gateshead, we offer hybrid working and a competitive basic salary of up to £38,000.
Core Activities
* Work with Category Marketing teams as a digital consultant to deliver optimal customer experience across the sites
* Map customer journeys and highlight key touchpoints, pain points, customer needs and opportunities to add value where it matters to our customers
* Use data and insight to identify gaps and weak spots and work with the wider team to identify solutions and measure impact
* Digital lead on regular activities such as move to agency model, acquisition/opening of new locations, implementation of group events/campaigns
* Digital lead for implementation of manufacturer campaigns across the websites
* Work with PPC Manager to optimise landing pages to drive performance and budget efficiencies
* Develop robust briefs supported by data, user stories and acceptance criteria
* Measure performance and be measured against KPIs
* Develop, own and implement processes to improve efficiencies across the Retail Web Team and wider marketing team
* Identify opportunities to expand knowledge in order to reduce reliance on developers for changes (working within our internal CMS)
* Work closely with the Head of Digital Experience and wider web team to prioritise work based on team and business objectives and communicate SLAs to relevant stakeholders
* Develop relationships and collaborate with stakeholders across the wider business (SEO, PPC, product, development, data, content, UX, creative, CRO, field marketing, dealerships, finance, legal)
Requirements
* Minimum 3-4 years proven expertise in a digital marketing environment, with a specific focus on web optimisation
* An ability to interpret data and generate meaningful insight to create solutions and actions
* Excellent planning and communication skills
* Collaborative and driven to support the bigger picture success of the team as a whole
* Understanding of SEO, PPC and CRM
* Proven project management skillsA desire to learn and build on existing skills and knowledge
About Vertu Motors Plc
We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on‑going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:
* Hybrid working (three days in the office / two days at home)
* 25 days holiday rising with length of service plus bank holidays
* Access to our online rewards platform giving you cash back and discounts for multiple retailers
* Preferential Service Rates
* Colleague Car Purchase Scheme
* Share Incentive Scheme
* Pension
* Enhanced Maternity and Paternity
Apply today to be considered for this role!
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