Marketing Manager (digital & instore) 14 month maternity cover
Marketing Manager (digital & instore) 14 month maternity cover
This is a 14-month fixed-term contract (maternity cover) role, starting by July at the latest. It is a hybrid role, based in AINTREE, LIVERPOOL, requiring 3 days in the office per week.
Reporting to the Head of Marketing, you will develop and execute the communications strategy for our Meiyume brands across cosmetics and personal care, focusing on digital, media, and retailer channels. Your role is key in driving brand awareness and growth, ensuring communications plans align with brand objectives and KPIs.
Key Responsibilities:
1. Plan and manage the brand's digital communications strategy, delivering all plans in line with KPIs and objectives, with support from the Head of Marketing.
2. Manage and support a team of two, covering design, media, website, and retailer support. Lead and inspire your team, fostering their development.
3. Oversee our media agency to enhance brand awareness, understanding paid online media, and collaborating with digital and social teams to ensure timely content delivery and review results.
4. Coordinate with retailer contacts and sales teams to manage our online presence across all retailer websites, ensuring timely delivery of marketing assets for impactful NPD launches both online and in-store.
5. Align communications plans with the NPD team to ensure product launches resonate with audiences and are integrated across media and online platforms.
6. Manage all in-store communication for the brand, overseeing the creative production of promotional and permanent POS assets.
7. Plan and execute digital content, including product and model photography and videography, working closely with the photography team.
8. Lead internal workshops to promote innovation and creative ideation within the team.
9. Manage the annual digital communications budget, including PO generation and monthly monitoring.
10. Collaborate with the social marketing manager to ensure consistency across all channels.
Qualifications and Experience:
* Minimum of 4 years experience in full communications mix.
* Passion for beauty and personal care.
* Creative eye and attention to detail.
* Strong team player qualities.
* Leadership skills and passion for team development.
To apply, please email annieanstey@meiyume.com.
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