Job Description
SENIOR INSIGHT ANALYST
UP TO £57,000
LONDON – 3X A WEEK
*Please note, this company is unable to sponsor, and you must be a UK resident to apply*
THE COMPANY
This UK-based broadcaster, known for its distinctive and diverse content, operates a range of television channels and on-demand services. Its mission is to offer innovative, challenging, and inclusive content that reflects the richness of British society, often championing underrepresented voices and perspectives.
THE ROLE
You will evaluate and demonstrate the effectiveness of advertiser campaigns through brand lift and ROI analysis. You'll measure and predict campaign performance using a mix of survey data and digital metrics, providing clear, actionable insights that turn complex data into strategic business recommendations. The role also involves supporting campaign and platform performance analysis across linear TV, VoD, YouTube, and social media, while collaborating with the commercial team to develop briefs and effectively manage and prioritise incoming requests.
SKILLS + EXPERIENCE
* Ideally have experience in a media agency or owner, working closely with analytic functions
* Strong commercial acumen and confidence pushing back to stakeholders
* Campaign effectiveness experience, including brand lift studies and narrative-driven reporting
* Broad media experience across traditional channels such as TV, to social platforms like YouTube
* Technical experience in: TechEdge (for BARB data). TGI, Nielson ad spend or Touchpoints
* SQL experience ideal
* Dashboarding experience in Power BI, Tableau or Looker
HOW TO APPLY
If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.