Senior Customer Marketing Planning Manager - 12m FTC
Senior Customer Marketing Planning Manager – 12month Fixed Term Contract
We’re looking for a Senior Customer Marketing Planning Manager on an initial 12-month contract, to join our Customer Marketing Team at Betfair part of Flutter UK & Ireland.
We’re looking for a strategic and forward-thinking Senior Customer Marketing Planning Manager to help shape the future of customer engagement at Betfair. You’ll play a key role in defining our marketing strategy, driving commercial growth, and supporting our transformation as we migrate to a new campaigning platform and evolve how we engage customers across global markets.
Reporting into the Head of Betfair Customer Marketing, you will represent Betfair’s strategic needs throughout the transformation, ensuring our customer, brand and commercial priorities are embedded into new tools, frameworks and ways of working.
What you’ll be working on:
1. Own the planning, optimisation and governance of our multi-market customer contact strategy.
2. Drive the shift from campaign-led to data-driven, customer-first engagement.
3. Work closely with Commercial, Analytics, Brand, Digital, Data, Tech and Operations to deliver consistent, aligned customer experiences.
4. Develop omni-channel contact frameworks that balance brand needs, relevance and responsible contact.
5. Translate customer marketing strategy into actionable communication plans across targeting, data selection and creative approach.
6. Guide the development of data, intelligence and decisioning needed for future personalisation and automation.
7. Support the migration to our new campaigning platform, ensuring business needs are captured.
How you’ll play to win:
8. Proven experience in customer marketing planning, lifecycle marketing or data-driven Customer Marketing roles.
9. Experience in customer engagement or martech transformation within a matrixed organisation.
10. Strong understanding of multi-channel CRM, lifecycle design and segmentation.
11. Knowledge of CRM platforms, marketing automation and data activation tools.
12. Strong analytical and insight-generation skills.
13. Confident stakeholder management across multiple teams and levels.
14. Commercial mindset with strong customer empathy.
15. Clear communicator and effective change driver.
What's in it for you:
16. Flexible ways of working – home or office, it’s your choice!
17. £1,000 learning fund
18. Twice-yearly bonus (with part of it guaranteed!)
19. Unlimited Holiday
20. Pension contribution scheme
21. Private healthcare
22. Access to thousands of Udemy courses
23. Invest via the Company Sharesave Scheme
24. 16 hours paid volunteering time per year
About Betfair:
Imagine a job that doesn’t feel like work at all!
At Betfair, we love what we do. Our people are passionate about their work and part of our culture is recognising and celebrating all our successes. Our Gameplan is simple: we play as a team, we play fair and we play to win.
Our business was born to create a fairer betting marketplace. Today, we’re the world's biggest online betting exchange, one of the top 75 most valuable brands in the UK, and part of Flutter.
As part of the UK & Ireland region of Flutter – Betfair is included in a collection of big-hitting entertainment brands such as Paddy Power, PokerStars, Sky Betting & Gaming and tombola.
Set your own odds and start a career with Betfair.
About Flutter
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.