Marketing Manager / Campaign Executive Salary: £40,000–£45,000 per year Location: Manchester, Trafford Park Job Type: Permanent About the Role Or client is looking for a creative, passionate, and driven marketing professional with strong digital marketing and graphic design skills. You will play a key role in creating and delivering innovative marketing campaigns across three growing businesses within our group. If you enjoy working in a fast‑paced, dynamic, and friendly team, and you’re motivated by achieving measurable results, this could be the ideal opportunity for you. Reporting directly to the Managing/Sales Director, you will take ownership of planning, executing, and optimising a range of digital marketing campaigns. Key Responsibilities Set up and optimise campaigns across Google Ads, Bing, LinkedIn Ads, Facebook Lead Generation, and Twitter Ads Manage all PPC activity including search, display, and remarketing Review Search Terms Reports for negative keyword opportunities Assess landing page relevancy and performance A/B test ad copy and review keywords for low CTR, low Quality Scores, and low conversions Develop detailed strategies covering technical SEO, structured data, permalink structure, XML sitemaps, blogging, link building, and content marketing Write and optimise copy and landing pages for conversions Continually test and analyse campaign performance Conduct competitor research across PPC and advertising channels Ensure brand identity is consistently applied across all communications Create and manage B2B email campaigns for lead generation, engagement, and retention Maintain and optimise the email marketing database, including profiling and segmentation Format and publish content through CMS platforms including WordPress and HubSpotSkills & Experience Required Strong skills in planning and delivering campaigns to targeted audiences Self‑motivated, organised, and confident communicator Experience managing workload in a fast‑paced environment Proficiency in Adobe Illustrator, Photoshop, and InDesign Ability to interpret and follow branding guidelines and creative briefs Flexible, enthusiastic, and supportive team player Strong copywriting ability across different tones and brand identities Solid understanding of traditional and digital B2B marketing channels Excellent attention to detail Marketing qualification desirable but not essentialAbout You Minimum of 3 years’ experience in digital marketing Experience in paid search, email marketing, content writing, and graphic design Strong analytical and reporting skills Excellent working knowledge of Google Ads (Adwords) Passionate about design, marketing, and delivering high‑quality workIf you’re ready to join a forward‑thinking company during an exciting period of growth, we’d love to hear from you. Please ensure your CV includes a link to your creative portfolio. How to Apply If this role sounds right for you, click Apply Now or call (phone number removed) for more information. Exchange People is a family‑run Employment Business, supporting candidates across North‑West England and Central Scotland since 1997. Not the right role? Visit (url removed) for more opportunities