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Sales manager

Exeter
LWC Drinks
Sales manager
Posted: 29 May
Offer description

Job Description

About LWC:


As the UK’s largest independent drinks wholesaler, for over 40 years LWC has provided its customers with the best product, service and knowledge. From beers to wines, soft drinks to spirits, LWC partners with the best to deliver the best.


Delivering to over 15,000 customers from our 18 depots, seven days a week, our aim has always been to provide the best service in the industry. With a portfolio of our own award-winning brands and wines, LWC placed 2nd in Harpers Wine & Spirit magazine’s 2024 ‘Top 50 Drinks Wholesalers List’ and was awarded ‘Value Merchant of the Year’ at the 2024 Sommelier Wine Awards. LWC also won ‘The Best Distribution Company’, as voted for by The Drinks Business.


Employing 1,800 colleagues across the country, LWC takes its responsibility to both people and planet very seriously and is committed to always doing the best it can to create a better future for all. From our Women’s Network to our Sustainability Committee and national Charity Committee, LWC colleagues regularly come together and connect on shared passions and desires, which is something LWC’s leadership team proudly support.


The growth and success of LWC are intertwined with the growth and success of our customers and our team.

About the Role:

We are seeking a dynamic Sales Manager, ideally based in Somerset, Dorset or Devon, to join our mission of delivering the best service in the industry. The ideal candidate will be an influential leader with a passion for supporting and coaching a team of expert salespeople. As LWC experiences rapid growth, this role offers significant personal and professional opportunities. If you are passionate about sales, eager to make an impact on the drinks and hospitality industry and you want a true leadership role, this position is perfect for you.

Key Responsibilities:

* Manage and develop a team comprising of Account Managers, Wine Development Managers, and a Brand Activation Manager.
* Lead and support the sales team to achieve the agreed sales and margin budget.
* Meet targets focussed on new business, wine, and signature brands, maximising sales and margin whilst minimising attrition.
* Lead monthly sales team meetings.
* Build and strengthen relationships with key customers.
* Lead and manage the team on a day to day basis, including conducting annual appraisals and regular one to one meetings with direct reports, including regular field visits.
* Collaborate with key stakeholders such as Depot Managers, Operational Teams and Regional Managers.
* Identify and communicate industry and retail trends and activities.

Key Skills and Qualifications:


Exceptional leadership, people management and coaching abilities.


Commercial experience

Proven track record in sales and achieving growth targets.

Outstanding communication skills.

Demonstrated success in managing a high-performing sales team.

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