Digital Marketing Analyst – Edinburgh (Hybrid) Competitive Salary Bonus AI Connect are partnering with an established international brand to help them hire a Digital Marketing Analyst. You’ll work across paid, owned, and earned digital media channels — helping the marketing team understand audiences better and drive smarter, more impactful campaign decisions. What You’ll Do Analyse performance across digital media channels including paid social, display, programmatic, SEO, and owned web platforms. Use tools such as Meta’s reporting suite, GA4, Google Ads, and Campaign Manager 360 to measure and optimise campaign performance. Interpret audience behaviour and key demographic trends to advise on targeting, creative, and channel strategies. Present actionable insights to marketing teams and senior stakeholders, influencing future campaign strategy and investment decisions. Develop clear reporting frameworks and automated dashboards to make performance insights accessible and transparent. Key Skills & Experience Experience with digital analytics tools (GA4, Meta reporting, Google Ads, Campaign Manager 360) and a solid understanding of marketing channels and attribution. Proven ability to analyse campaign data, identify trends, and translate findings into clear strategic recommendations. Excellent communication and presentation skills — confident engaging with non-technical stakeholders. Experience with SQL and data visualisation tools such as Tableau or Power BI is highly advantageous. A proactive mindset — you enjoy turning numbers into stories that drive marketing success.