Overview
Brand Communications Manager at Kingfisher, this latest Brand Communications Manager vacancy is located in Chandlers Ford SO LE, United Kingdom. This is a 6 month Fixed Term Contract. Kingfisher is a group of brands including B&Q, Screwfix, Castorama, Brico Depot and Koctas. We welcome applicants from all backgrounds and we are committed to equal opportunity for all colleagues and applicants regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, disability, gender identity or sexual orientation. We are open to flexible and agile working, with a blend of working from home and our offices in London, Southampton & Yeovil. We will discuss how we can best support you.
We are Kingfisher — a company with over 76,000 colleagues who bring our brands to life. Our aim is to become the leading home improvement company and to grow the largest community of home improvers in the world. We encourage diverse perspectives, and we welcome you to apply even if you do not meet 100% of the requirements. We offer an inclusive environment with opportunities to learn and grow.
What’s the job?
We’re looking for a Brand Communications Executive to join our team. You will own the brand strategy for a particular brand or set of brands across all brand communications, ensuring the brand remains recognizable, up-to-date and exciting to customers. Brand communication is responsible for delivering on banners (B&Q, Screwfix, Castorama, etc.).
* Plan the communication activities for a number of range reviews using inputs from the product category strategy, the brand growth plan and the banner’s marketing activities, using insights from group insights, competitor benchmarking and sales data.
* Develop an ideal brand message which resonates with the needs of the target customer and the value proposition of the offer.
* Work closely with the brand manager and creative to develop a strong brand image.
* Communicate the brand promise to customers across every required touchpoint.
* Ensure that all on-brand communication for banners (B&Q, Screwfix, Castorama, etc.) drives commercial performance.
What you'll bring
* Experience working in a product brand communication role.
* Proven capabilities in creating and delivering communication plans.
* Excellent verbal and written communication skills and a proven ability to translate complex concepts into simple briefs.
* Cross-functional stakeholder management skills and the ability to influence across all levels of the organisation.
* Strong project management skills.
* Creative perspective to bring ideas to product positioning and brand content.
* Ability to thrive in a matrixed, always-on environment across multiple time zones and teams.
Be Customer Focused
* Always aiming to improve our customers’ experience.
* I listen to my customers and use available data to help make decisions.
Be Human
* Acting with humanity and care; do the right thing; be respectful.
Be Curious
* Thrive on learning, thinking beyond the obvious; build and share new ideas; try new things and share learnings.
Be Agile
* Working with trust, pace and agility; have courage to be creative; done is better than perfect, aim for 80/20.
Be Inclusive
* Act inclusively in diverse teams to work together; embrace allyship; self-awareness and a desire to learn.
Be Accountable
* Championing the plan to deliver results and growth; own actions and understand the Kingfisher plan and how it relates to the role.
We value diverse perspectives and invite you to apply even if you do not meet every requirement. We offer an inclusive environment with opportunities to learn, experiment and grow. Find out more about Diversity & Inclusion at Kingfisher here. We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career. Interested? Apply now and help us Power the Possible.
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