Job Title: Senior Marketing Specialist
You will serve as a strategic architect and cross-functional leader, driving brand awareness and revenue growth for high-impact products. You are the 'go-to' expert for marketing strategy, responsible for leading large-scale campaigns, managing global media relationships, and fostering an inclusive, high-performing team culture.
Core Responsibilities
1. Strategy & Leadership: Define high-level project objectives and advertising standards; lead cross-functional teams to hit lead-gen and advocacy goals.
2. Media & Amplification: Own the media planning lifecycle, managing large agencies and global media teams to scale brand stories across social and traditional channels.
3. Data & ROI: Track and report on campaign performance (MQLs, revenue, and pipeline) using CRM tools to ensure every dollar spent drives business results.
4. Operations & Logistics: Manage external vendors and budgets for complex virtual and physical events-from audiovisual planning to speaker management.
5. Inclusive Excellence: Champion DEI and psychological safety. Facilitate inclusive meetings and mitigate bias to ensure diverse perspectives thr...