Email Marketing Executive
Temporary position - 4-6 weeks
South Oxfordshire - Hybrid/remote options
£16-£20 per hour
Your new role
My client, a purpose driven organisation, are looking for a creative and organised email marketer with experience managing email marketing campaigns and audience data.This temporary position requires somebody who is confident in planning, creating and managing email marketing campaigns, automation journeys and data capture activities. You will also need a good understanding of HTML and Salesforce Account Engagement Cloud (Pardot). Experience of driving engagement and nurturing audiences is key, as well as an eye for detail and excellent problem-solving skills.
The role
1. Roll out the email marketing strategy to enhance engagement, lead generation, and customer retention across diverse audience segments
2. Create and deliver strong email campaigns, segmented by target audience driving engagement and lead generation
3. Balance creative and technical aspects of email campaigns, including content creation, design, segmentation, A/B testing, and performance optimisation
4. Ensure the highest standards of quality, accuracy, and consistency are maintained across all campaigns. This includes upholding best practices in email deliverability, data management, andpliance.
5. Analyse email performance and engagement metrics, producing regular reports to identify opportunities for optimisation and improvement. Make data-driven rmendations to enhance future campaigns
6. Work to enhance and maintain a positive sender reputation by building quality email lists, improving data segmentation, and adhering to email marketing best practices
7. Work closely with cross-functional teams to understand business needs, address blockers, and drive alignment across email initiatives.
The ideal candidate
8. Strong experience with email marketing platforms & CRM systems (ideally Pardot/Salesforce Marketing Cloud)
9. Expertise in email marketing best practices, deliverability, segmentation, automation, user journeys, A/B testing, and data privacy regulations ( GDPR)
10. Understanding of HTML for email
11. Proficiency in reporting and analysing email performance metrics
12. Experience in using project management tools ( Trello) to coordinate and plan
13. A deep understanding of segmentation, list hygiene, and maintaining data integrity in email marketing
14. Knowledge of emailpliance regulations (, CAN-SPAM, GDPR).