About THG
We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
We are looking for a creative and organised campaign manager to oversee the planning and coordinating of our brand campaigns, including new launches and incremental activity. This is a pivotal role within the marketing team, bringing to life our brand and creative ideas through campaigns both online and offline.
The ideal candidate will be highly creative, willing to push the boundaries and think outside the box, working with the Head of Brand to identify opportunities of growth and development, and alongside the property teams to meet commercial requirements. This candidate must also be meticulously organised, highly collaborative and thrive working under pressure and capable of proactive forward planning.
Responsibilities:
1. Work with Head of Brand to create, execute and monitor the performance of campaigns
2. Create integrated marketing campaigns and implement end to end, coordinating the efforts of various stakeholders – primarily the marketing team and property team – ensuring all stakeholders are aligned in delivering a holistic campaign
3. Build story and marketing synopsis of campaigns writing strong supporting copy, with the target audience and brand proposition in mind
4. Supervise the execution, monitoring and measurement of campaigns and their success
5. Ensure campaign implementation follows brand guidelines
6. Compile regular wash-ups of campaign performance and results
7. Improve campaigns using data and feedback
8. Devise B2C or B2B integrated marketing campaigns with the aim of acquiring and retaining customers
9. Manage the procedure, implementation, tracking and measurement of marketing campaigns
10. Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
11. Work within a budget and report any overspend
12. Write, edit and proofread copy for promotional materials within marketing campaigns
13. Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
14. Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
15. Maintain regular measurement of the ROI of campaigns
16. Ensure accuracy of marketing materials and provide formal sign off if necessary
17. Collect and use data to inform new campaigns and the evaluation of existing campaigns
18. Keep abreast of current trends in marketing
Requirements:
19. A degree in marketing, advertising, business or a related field
20. 2+ years as a campaign manager, marketing manager or a similar role
21. Proven experience in campaign management, managing end-to-end campaigns or as a project manager, with a track record of successfully executing marketing campaigns
22. Demonstrable portfolio in managing integrated marketing campaigns across online and offline channels
23. Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing and analytic tools
24. Strong understanding of marketing principles, campaign development and digital marketing channels
25. Proficiency in reporting and analysing, to measure and optimise campaign performance
26. Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
27. Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.
28. Excellent writing, communication and organisational skills with proficiency in the relevant software such as Microsoft Office and Adobe Creative Suite
29. Strong communication and collaboration skills to work effectively with cross-functional teams and external partners
30. Creativity and strategic thinking to develop innovative marketing campaigns that stand out
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.