Lead Generation Specialist role overview:
The Lead Generation Specialist role is a fantastic opportunity for a dynamic, results-driven sales-focused professional, with a focus on generating new leads and building a robust sales pipeline.
The ideal candidate will be comfortable networking, cold calling clients and have experience proactively creating new business opportunities. Experience in the HVAC, construction or market intelligence industries is highly valued, along with "go-getter" attitude. The role also plays a critical role in expanding our client base, developing relationships, and driving revenue growth.
What you'll do as a Lead Generation Specialist:
* Proactively generate new leads through cold calling, networking, and market research, including re-engaging lapsed clients.
* Build and maintain a strong sales pipeline, identifying potential clients and opportunities within the HVAC manufacturer sector, including OEMs, component manufacturers, and distributors.
* Develop and execute targeted sales strategies ("Sales Plays") for specific client personas and market segments.
* Achieve or exceed weekly, monthly, and quarterly call, lead, and sales targets.
* Build and nurture relationships with key decision-makers, including sales & marketing directors, product managers, strategy directors, and market research teams.
* Present and promote BSRIA syndicated reports to prospective clients effectively.
* Collaborate with internal teams (Research, Operations, and Finance) to ensure client requirements are met.
* Maintain accurate records of all sales activities, ensuring opportunities are properly logged and tracked in the CRM throughout the sales cycle.
* Stay informed about industry trends, competitor products, and market dynamics to identify new opportunities and maintain a competitive edge.
To be considered for the Lead Generation Specialist role:
* Previous experience in lead generation and B2B sales, ideally within HVAC, construction, market intelligence, or related industries.
* Proven skills in cold calling, networking, and building client pipelines.
* Strong communication, negotiation, and interpersonal abilities.
* Self-motivated, results-driven, and able to prioritize tasks effectively in a fast-paced, hybrid environment.
* Experience with CRM and invoicing systems (e.g., Sugar CRM, Dimensions, Focalpoint) and proficiency in MS Office.
* Prior exposure to SaaS, DaaS, or market intelligence is a plus.
* Excellent written and verbal English skills, with the ability to work independently or collaboratively in a team.
Why BSRIA:
As a BSRIA employee, you are required to:
* Embody integrity, accountability, and professionalism.
* Promote a culture of respect and open communication both internally and externally.
* Create a welcoming, engaging and collaborative environment that embraces equity, and inclusion.
* Approach challenges with a positive future-orientated attitude to maximise value.
* Drive the successful execution and on-time delivery of tasks and projects, ensuring high quality results and operational excellence.
* Facilitate and embrace change, growth, innovation and continuous improvement.
* Commit to achieving commercial success with positive and impactful outcomes.
* Champion BSRIA as the independent industry leader in providing practical, science-based solutions.
Job Types: Full-time, Permanent
Pay: £30,000.00 per year
Benefits:
* Cycle to work scheme
* Flexitime
* Free parking
* Health & wellbeing programme
* Life insurance
* On-site parking
* Referral programme
Work Location: In person