Territory Manager (National) – Diagnostics and Screening
Reporting into Field Sales Manager – Diagnostics and Screening
Who we are?
Healthcare 21 is a sales, marketing, and technical services company. Our purpose is to improve people’s lives by being a leading and value adding player in Life Science. We are a high growth company that aims to be the partner of choice for our global healthcare suppliers; deliver on our promises to our customers across hospitals and the wider community; and promote ownership within our employees to be the best at everything they do.
We are a values‑based company who recognise and reward employees that embrace our values of passion, innovation, transparency, and simplicity. We are respectful of others and do not accept discrimination in any form. We believe it is our differences that are essential in forming our effective and creative teams and it has made us the sustainable business that we are today.
The long‑term success of our sustainable business is based on our teamwork, integrity, and the ability of our people to take ownership of their role. It is our responsibility to provide you with an exciting, innovative environment that is respectful, fulfilling and rewarding.
Summary of Role
The Territory Manager purpose in this role is to effectively increase sales volume and revenue through medical device product sales year on year whilst maintaining strong customer relations and increasing market share.
Key Therapy areas include Perimed’s microvascular assessment technologies, specifically the PeriFlux 6000 (Laser Doppler Flowmetry + TcPO₂) and PeriCam PSI (Laser Speckle Contrast Analysis) systems across the UK.
This role focuses on expanding clinical adoption within vascular surgery, diabetic foot clinics, wound care, burns, microcirculation research, dermatology, plastics, and physiology labs, while positioning Perimed technologies as the gold standard in objective microvascular assessment.
Operating at a national level, the specialist must build strong relationships with Key Opinion Leaders, influence clinical pathways, and guide NHS customers through clinical, operational, and procurement processes required for capital equipment adoption.
Key Responsibilities are not limited to but will include:
* Achievement of Company sales, profit margins and product targets for their area.
* To have a comprehensive knowledge of the businesses within which they work, including product range, technical specifications, prices, features, benefits, clinical applications and sales strategies.
* Complete QBR objectives as agreed with Business Manager.
* Presentation of products and services to clinicians, theatre managers and nursing staff.
* Education of customers (and team members) in the practical features, benefits, handling of product, new technologies and the techniques employed in using the equipment.
* Making territory plans to achieve the targets in both sales and promotional activities.
* Maintaining and reporting, daily sales activity reports, account records, expenses and other administration as required by the company and your manager.
* Maintaining a Business Plan to maximise their territory’s sales opportunities.
* Reviewing the territory’s performance with your manager on a regular basis and write any required monthly reports.
* Scan for and report on competitors activity on their territory.
* Promoting and where required supporting nurse study days, exhibitions and workshops on the territory.
* Maintain and continue to develop the necessary skills and product knowledge by on-going self-development in the job function, to augment the training that the company provides and ensure that all company sponsored training is implemented.
* Excellent professional appearance and presentation, ensuring that the correct attire is worn for the area of work, i.e. business suit, scrubs, etc.
* Excellent communication skills with the ability to adjust communication style to suit the audience and gain buy in.
* To communicate regularly with the Business Manager and attend planned conference calls and monthly sales meetings.
* To assist with all marketing, research and product launches when necessary.
* To understand the financial operations, purchasing and funding practices of each client group, i.e. the NHS.
* Ability to influence, develop and negotiate with all financial representatives e.g. directors, procurement and business unit managers and other stakeholders in order to close a sale effectively and within profit margins/ targets.
* Effective use of up to date product literature and presentations to all relevant and influential stakeholders.
* The ability to effectively utilise and demonstrate all relevant computer applications, communication tools and sales and HR administrative functions, eg. PowerBI, SAP Concur and HR Locker.
* The role will involve both domestic and international travel.
* Deliver expert demonstrations and clinical education on Laser Doppler, TcPO₂ and LASCA imaging.
* Build strong relationships with vascular surgeons, podiatrists, tissue viability teams, diabetic foot MDTs, researchers, and academics.
* Develop Key Opinion Leaders and scientific partnerships.
* Collaborate with marketing, clinical support, and Perimed HQ teams.
Key Requirements and Competencies
* Full driving licence
* HND or Degree preferably in a business-related discipline
* Strong sales history in medical sales – preferably devices used in interventional or theatre procedures with high value products
* Strong key sales skills - Prospecting, Opening Skills, Stakeholder engagement and Mapping, Qualification & Investigation, Preparation, Demonstration, Negotiation & Acquisition, Closing Skills, SPIN Technique, 4 A’s & Objection handling, Presentation Skills, Sales and Territory Analysis, Budget Management
* Business and Opportunity Planning
* IT & Computer Skills (MS Office- PowerPoint, Excel, and Word)
* Ability to meet frequently with customers and other decision makers
* Ability to travel frequently throughout assigned territory
* Excellent written, communication, presentation, and interpersonal skills
* Excellent organisational skills
* Strong personal drive
What are some of the benefits of working at Healthcare 21?
* Lunch allowance.
* Company vehicle.
* HC21 training academy.
* Savings & Cycle Schemes.
* Remote/Flexible Working.
* Salary and bonus structures.
* Sustainable business strategy.
* Employee Assistance Programme.
* Pension, life assurance & income protection.
* Long service awards & employee of the month.
* Employee events & initiatives all throughout the year.
* Enhanced sick pay scheme that increases with service.
* Enhanced annual and life leave that increases with service.
We are proud to be an equal opportunity employer. At Healthcare 21 we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.
We also know the confidence gap can often get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you!
Want to know more about what to expect from a working life in Healthcare 21, then click here.
#J-18808-Ljbffr