This is a key position within Ostomy Care UKI, supporting the Senior Brand Manager, DTC marketing. The role will be responsible for much of the deployment of DTC Marketing campaigns, with leadership of Organic Social Media, working closely with the digital management agency to track performance. Occasional campaign development & delivery will also form part of this role. The Brand Associate is responsible for logistics associated with DTC events, such as patient days ie. identifying suitable venues, negotiating costs & terms in line with Convatec SOPs. The Brand Associate will closely liaise with key stakeholders across the business, whether that be within CIC, Care Teams, Digital leads, or IT / Data Managers. This role therefore requires strong collaboration & communication skills, working with both internal & external stakeholders, such as associated agencies & event providers. Digital marketing proficiency is critical to this role, especially fluency with social media platforms. The Brand Associate must be able to manage MRL & MedCompli submissions for DTC activity & will also carry a support role to the marketing team, raising all PRs, tracking them through to PO & payment. They are considered an SME for PRs, POs & following-up invoices. This role will also work closely with the Sampling Service in NDC to ensure that the right materials are available, whilst managing spend & continuously exploring cost-effective solutions. Success will be demonstrated via key metrics linked to marketing effectiveness (lead gen & brand awareness), commercial gain (NCS) & ROI. This role reports to the Marketing Director, Ostomy Care, UKI. This is for a 6-months contract Key Responsibilities: • Support the develop & deployment of the DTC Marketing Plan • Development of specific campaigns, under the stewardship of the Senior Brand Manager, DTC • Organic Social Media Management, working in collaboration with the digital management agency • Performing due diligence on the requested RFDs to enable targeted BOFU marketing initiatives • Key partner in the development & deployment of the Convatec x C-UK patient days, with specific responsibility for logistics (bookings, catering, equipment etc) • Raising PRs, tracking POs, and point of contact for queries • SME in MRL with responsibility for MRL submissions for DTC • Responsibility for associated Medcompli submissions for DTC activity • Responsible for ensuring the Sampling Service (NDC) is well equipped with materials to ensure smooth delivery of samples & engaging content, whilst monitoring cost & cost efficiency of items • Adhoc support of the Marketing Director / Snr Commercial Director Skills & Experience: • Key competencies and characteristics candidates need to demonstrate to help build our diverse, inclusive culture and to be successful in the role. • 1yr experience of DTC marketing, ideally in a healthcare setting • High level of competency with MS Office, Adobe, Optimizely, and Canva • Excellent communication skills & ability to collaborate with many different internal & external stakeholders • Can-do attitude with the ability to multitask Qualifications/Education: • Marketing qualifications preferred, but not essential Principal Contacts & Purpose of Contact: Internal: • Marketing Team – collaboration & engagement • Clinical Team – collaboration & engagement with key DTC projects • CIC & Customer Care – key contact to ensure awareness of campaigns to drive sign-ups & support with ongoing implementation, plus review of performance analytics External: • Agencies eg. Digital Management & Creative Agencies Travel Requirements • Occasional requirement to stay away from home for the night, for example, BU meetings, team meetings