Digital Marketing Manager
XJTAG provides world-class boundary-scan test solutions used by electronics engineers worldwide for diagnostics, fault finding, and in-system programming.
You’ll join our six-person marketing team and work closely with directors, technical specialists and the Business Development team to shape strategy, deliver campaigns and grow XJTAG’s market presence.
In this role, you will drive the performance and impact of our marketing activities across all channels. Your success will be measured through increased reach, stronger engagement, higher lead quality and much higher quantity.
This is a high-impact role in a small, innovative company where you’ll see the results of your work quickly and directly.
Responsibilities
* Develop the company’s marketing strategy with other members of the marketing team to maximise our reach and impact
* Design and deliver campaigns across multiple channels to increase market awareness of our products and services and generate leads
* Work with teams, both technical and non-technical to plan, design and create content for our customer personas
* Gain a deep understanding of our customer base, market segments and the wider electronics industry
* Manage our marketing channels including email campaigns, website activity, LinkedIn presence, blog and hosted video content
* Implement tracking, reporting and dashboarding of the company’s marketing activities
Requirements
* Exceptional communication skills, both written and verbal, with the ability to tailor content to a range of audiences
* Strong understanding from qualifications or experience of international B2B marketing, preferably to technical and engineering audiences
* Exceptional organisational ability to manage multiple campaigns simultaneously, closely coordinated with other marketing and business development activity
* Proficiency in a digital marketing tools such as LinkedIn Ads, Google Analytics, Instantly, Beehiiv and Clay, amongst others
* Proven experience of SEO, campaign tracking and automation workflows
* Familiarity with CRM tools, preferably HubSpot
* Analytical, data-driven mindset with strong reporting and dashboarding skills
* Knowledge of the electronics, test or measurement industries is a plus
* Interest in graphic design and familiarity with Adobe tools is a plus
* Permission to work in the UK
Benefits
* A relaxed, friendly and inclusive working environment in our office on the edge of Cambridge
* 25 days paid annual leave (+8 bank holidays)
* Life assurance (3x salary)
* Enterprise Management Incentive (EMI) share scheme
* Training and development provided both internally and externally
* Employee assistance programme with a range of wellbeing measures and benefits
To apply, please email your CV to recruitment@xjtag.com