As a Marketing Manager for F&F, you will lead the development and execution of marketing plans for F&F clothing, drive customer engagement, and achieve commercial objectives. Accountable for working with internal teams and agency partners to deliver impactful campaigns and marketing initiatives across all channels. This role is “expert” and often the first layer of management of people or projects.
This role is part of the Clothing brand and marketing team.
Responsibilities:
* Developing and executing the Clothing marketing strategy, ensuring alignment with broader Tesco brand objectives and customer insights.
* Lead the creation and delivery of multi-channel marketing campaigns, including TV, radio, DOOH, digital, social media, in-store, print, and events.
* Collaborate with Product and Buying teams to create campaigns that highlight key product ranges, seasonal launches, and promotions.
* Work closely with the Social Media and Content teams to ensure a cohesive tone of voice and brand presence across all platforms.
* Oversee the production of marketing assets, managing timelines, budgets, and creative outputs to ensure high-quality delivery.
* Utilize customer insights and data to inform strategy, refine messaging, and optimize campaigns for maximum effectiveness.
* Partner with the Media Planning team to develop media plans that balance reach, engagement, and ROI, ensuring efficient allocation of budgets.
* Coordinate with PR and Influencer Marketing teams to amplify campaigns through earned media and partnerships.
* Monitor and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
* Manage relationships with creative and media agencies, ensuring campaigns are delivered on time, within budget, and to a high standard.
* Champion the F&F brand internally, fostering collaboration across departments to deliver integrated campaigns.
Operational Skills:
* Strong understanding of customer insights and data-driven decision making.
* Ability to manage complex projects and multiple stakeholders.
* Knowledge of paid, owned and earned marketing channels.
* Experience working with creative and media agencies to deliver high quality campaigns.
Experience:
* Proven experience in developing and executing integrated marketing campaigns.
* Budget management and optimisation for campaign efficiency.
* Understanding of measurement and reporting tools.
* Teamwork & collaboration.
* Agency and stakeholder management.
* Creative thinker with a data- driven mindset.
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process.
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