About the Company
We a UK-based B2B FinTech company delivering innovative financial technology solutions to businesses, helping them [e.g. optimise payments, manage risk, access capital, automate compliance]. We operate in a regulated environment and work with customers across the UK and potentially international markets.
Role Overview
We are looking for a Go-To-Market professional to drive the commercial success of our B2B FinTech products. You will be responsible for defining and executing GTM strategies that support revenue growth, successful product launches, and strong market positioning.
This role requires close collaboration with Sales, Product, Marketing, and Customer Success to ensure our solutions resonate with target customers and are effectively sold, implemented, and adopted.
Key Responsibilities
Go-To-Market Strategy
· Define and execute GTM strategies for B2B products across SMEs, mid-market, and/or enterprise segments
· Develop Ideal Customer Profiles (ICPs), buyer personas, and segmentation strategies
· Own pricing, packaging, and commercial positioning in partnership with leadership
Product Positioning & Messaging
· Create clear, differentiated messaging that articulates business value and ROI
· Translate technical product capabilities into customer-centric narratives
· Ensure consistent messaging across sales, marketing, and partner channels
Product Launches
· Lead end-to-end B2B product launches, including planning, internal readiness, and external rollout
· Develop launch plans, timelines, and success metrics
· Coordinate cross-functional launch execution
Sales Enablement
· Equip Sales teams with playbooks, pitch decks, case studies, and objection-handling materials
· Support complex sales cycles, including enterprise and regulated buyers
· Partner with Sales on pipeline strategy, win/loss analysis, and deal support
Market & Customer Insights
· Conduct market, competitor, and regulatory landscape analysis
· Gather and analyse customer feedback to inform GTM and product roadmap decisions
· Stay up to date with UK and EU FinTech trends, including FCA considerations
Performance & Optimisation
· Define GTM KPIs (pipeline contribution, conversion rates, ARR impact, adoption)
· Track and report on GTM performance and product success
· Continuously optimise GTM strategies based on data and feedback
Required Skills & Experience
· 4–8+ years of experience in Go-To-Market, Product Marketing, Growth, or Commercial Strategy roles
· Proven experience in B2B FinTech, SaaS, or financial services
· Strong understanding of B2B sales motions (SME, mid-market, enterprise)
· Experience working in regulated environments
· Excellent stakeholder management and communication skills
· Analytical and commercially minded approach
· Experience of M+A, Investor relations and fund raising
Nice to Have
· Experience with payments, open banking, lending, or embedded finance
· Exposure to partnerships and channel GTM strategies
· Experience scaling early-stage or growth-stage B2B companies
· Knowledge of international B2B expansion
Job Types: Full-time, Permanent
Pay: £28,342.38-£85,147.66 per year
Work Location: In person