EAR TO THE GROUND IS AN INDEPENDENT CREATIVE AGENCY.
POWERED BY FAN INTELLIGENCE®, WE USE REAL-TIME LISTENING TO BUILD BRANDS THAT LEAD CULTURE.
THE DETAILS:
Job Title: Talent and Creator Executive
Department: Talent & Influencer
Reports to: Talent & Influencer Manager
Contract: 12 month fixed-term contract
Hours: Full time, 5 days a week with some flexibility required to meet the needs of the agency
Location: Manchester, Northern Quarter. We operate a Hybrid working policy of ideally minimum 3 days in Manchester HQ per week.
THE ROLE:
As a Talent and Creator Executive at Ear To The Ground, you will be responsible for supporting the execution of influencer campaigns from conception through to completion. Your role will involve the sourcing, vetting and where applicable outreaching or supporting outreach to key influencers, as well as supporting team members on negotiating and contracting of key deliverables within our global influencer projects across sports, gaming and entertainment.
You will be part of a team creating best-in-class campaigns that build the most culturally relevant brands on the planet, having opportunities to impact the ideas and creative execution for the campaigns we work on.
KEY RESPONSIBILITIES:
* Influencer Identification and Engagement: Identify the right influencers that align with our clients' needs and briefs. Engage and manage influencers on our campaigns, ensuring a successful outcome by supporting on aligning contracts with required campaign outcomes.
* Campaign Management: Oversee the smooth delivery of our work with influencers, managing them from both a posting and logistical perspective. You will be responsible for delivering Influencer projects end-to-end, including internal team and client communications.
* Relationship Building: Maintain and grow Ear to the Ground’s relationships with individual influencers for a successful outcome for our clients. Seek opportunities to create new relationships with agents/talent managers to ensure influencers are readily accessible for the clients we work with. Be a positive ambassador for the agency.
* Reporting and Tracking: Oversee the reporting and tracking of social content, ensuring contractual requirements are met and campaign messaging is enforced.
* Collaboration: Take the lead on working closely with our research & insight and Fan Intelligence teams to select, vet and contract the right influencers for our clients' needs & briefs. Collaborate with our performance & tracking teams to ensure campaigns deliver results and respond in real time to the changing landscape.
* Negotiation: Oversee negotiations to ensure they are done in a confident way that ensures that fees and deliverables are set which will drive the best value for our clients, working with our operations and client services team to make sure contracts reflect the key interests of the agency and our clients.
* Leadership: Allocate and plan your influencer budget within your owned projects accurately and in a way that achieves KPI. Confidently discuss the activity and performance of your owned projects to the client, offering accurate advice when necessary.
* Develop and Maintain a Centralised T&I Database on Monday.com: Ensure seamless access to T&I data, helping the team make more informed decisions and track campaign performance more efficiently.
* Establish and rollout a Robust Vetting Process Document: Ensure a clear and standardised vetting process from an Ear to the Ground perspective that can be consistently presented to clients, maintaining a strong stance on our approach.
KEY REQUIREMENTS
Our ideal successful candidate will have:
* Strong understanding of working with influencers or managing talent across sport, music, film/TV or fashion.
* Experience working in sports, esports or gaming is a plus!
* Excellent understanding of and passion for sport, music and youth culture.
* An ability to demonstrate that you can build and foster internal and external relationships with key stakeholders (IE clients, senior leaders at ETTG and Agents/Commercial managers).
* Proficiency in influencer identification organically, and a plus if through bespoke platforms (i.er. tagger).
* Great negotiation skills.
* Strong understanding in tracking influencer content and being capable of supporting our data analyst on key campaign metrics.
* Core understanding of social metrics and their impact on different business outcomes.
* Proficiency in social listening.
* Agency experience is a bonus, with an understanding of how agencies work from either agency or client side.
THE AGENCY
Ear to the Ground is a global sport, gaming, and entertainment creative agency with a unique model that sets us apart. We are driven by Fan Intelligence®, our global network of 11,000 influential tastemakers and fans. Our real time insight into what fans truly want, enables us to create compelling work that consistently pushes the boundaries of culture.
We pride ourselves on being the agency that listens better than anyone to solve our clients' challenges, maximise their sport, gaming and entertainment partnerships, and ultimately build brands that lead culture.
You can learn more about the agency with a short film here .
OUR CULTURE
We are dedicated to making Ear to the Ground an amazing place to work where people grow, develop and thrive. We pride ourselves on our dynamic and exciting culture, excellent support of staff and fantastic benefits package. We have made it our mission to lead the way in being an inspiring, future-thinking, creative agency and are invested in our people because they are the ones that will make that happen.
Some of our benefits include:
* 🕒 Flexible & hybrid working
* 🎉 Birthday off
* 👶 Workplace nursery benefit
* 👩👧👦 Enhanced maternity & paternity
* 🏥 Private health insurance
* 🤒 Enhanced sick leave
* 🚴♂️ Cycle to Work scheme
* 📈 Personal development coaching
* + more !