Digital Marketer - Condition
Location: Knutsford Type: Full-time Salary: 30-35k
About Condition
Condition is a sportswear brand, Based in Knutsford Manchester. We're growing fast and looking for a digital marketer who lives and breathes fashion e-commerce to own our online growth.
The Role
You'll be the engine behind our digital presence - planning, executing, and optimising campaigns across paid social, email, and our Shopify storefront. You'll work closely with the creative team to turn product drops, campaigns, and content into revenue. This is a hands‑on role for someone who can both strategise and execute.
What You’ll Do
- Plan, launch, and optimise paid campaigns across Meta (Facebook & Instagram), TikTok, and Google (Search, Shopping/Performance Max), including prospecting, retargeting, and catalogue/dynamic product ads
- Own our email marketing program end to end - flows (welcome, abandoned cart, post‑purchase, win‑back), campaigns, segmentation, and list growth (Klaviyo or similar)
- Manage and optimise our Shopify store: product page conversion, landing pages, promotions, discount strategy, and app integrations
- Run A/B tests across ads, emails, and on‑site experiences to continuously improve ROAS, CTR, and conversion rate
- Plan marketing calendars around product drops, seasonal campaigns, and sales events
- Brief and collaborate with creatives on ad content, working with photographers, designers, and UGC creators
- Monitor and report on performance - ROAS, CAC, AOV, LTV, email revenue share - and translate data into action
- Support organic social, influencer/creator partnerships, and SMS marketing as we scale
- Stay on top of fashion and e-commerce trends, platform updates, and competitor activity
What We’re Looking For
- 2–4+ years of digital marketing experience, ideally in fashion, apparel, or lifestyle e-commerce
- Proven hands‑on experience running Meta Ads, TikTok Ads, and Google Ads with real budgets - you can talk through campaign structures, audiences, creative testing, and results you've driven
- Strong email marketing skills - flow building, segmentation, deliverability, and campaign copy (Klaviyo experience preferred)
- Solid working knowledge of Shopify - themes, apps, discounts, analytics, and conversion optimisation
- Comfortable with analytics tools (GA4, Meta Ads Manager, Shopify Analytics, Triple Whale or similar)
- A genuine eye for fashion - you understand brand aesthetics, trends, and what makes fashion content perform
- Strong copywriting instincts for ads, emails, and product pages
- Self‑starter who can own projects end to end in a fast‑moving small team
- SMS marketing (Attentive, Postscript, or Klaviyo SMS)
Nice to Have
- Experience with Pinterest Ads or other emerging paid channels
- Influencer/UGC sourcing and management
- Design skills (Figma, Canva) or video editing for ad creative
