Job Purpose
As experienced and driven Product Marketing Manager, you will support our growing Intellectual Property portfolio and help to shape and execute our go-to-market strategy for our IP solutions, ensuring alignment with revenue growth, customer retention and satisfaction goals.
Your responsibilities will span product launches, cross-functional enablement and strategic marketing initiatives that highlight our value to customers and strengthen our leadership in the market.
About Marketing
At RWS Group Marketing, we play a critical role in supporting the overall business strategy of RWS as a leading provider of technology-enabled language, content, and intellectual property services. Our team operates within a group marketing operating model that enables us to collaborate effectively with our global colleagues to deliver best practice marketing solutions that drive growth and brand awareness.
Our group marketing operating model is designed to ensure that we can leverage the best practices and expertise from across the company, while also tailoring our marketing efforts to the specific needs of our customers and target audiences. This includes working closely with our divisional marketing teams to ensure that we are delivering consistent messaging and branding across all of our markets, while also developing localized marketing strategies that resonate with our target customers.
In addition to our focus on best practice, we are also committed to building brand awareness, thought leadership content and equity through every interaction with our customers and stakeholders. As part of our commitment to best practice and brand awareness, we are constantly seeking out new and innovative ways to connect with our audience and deliver results. This includes developing and executing marketing that engages our customers and drives growth, as well as leveraging our own technologies and emerging trends to stay ahead of the curve and provide our customers with innovative and engaging experiences that they won't find anywhere else.
Ultimately, our role as a group marketing team is to support the overall business strategy of RWS by driving growth, building brand awareness, and delivering exceptional customer and digital experiences. We do this by leveraging our expertise in marketing best practice, our deep understanding of our customers and target audiences, and our commitment to innovation and growth. We are proud to be a critical part of the one RWS team, and we look forward to continuing to drive success and growth for the company in the years to come.
Job Overview
Key Responsibilities
* Conduct market research, competitor analysis, and win/loss interviews.
* Monitor industry trends and translate insights into product and messaging recommendations.
* Develop and maintain buyer personas.
* Manage product launches and releases, including coordinating cross-functional teams and ensuring successful execution.
* Lead the development of product positioning and messaging. Work closely with the product & engineering teams.
* Define unique value propositions for different customer segments.
* Develop and maintain strategic messaging frameworks aligned with buyer personas.
* Work with content and demand gen teams to create thought leadership and funnel specific assets.
Key Deliverables
* Coordinated launch and release plans.
* Creation of assets (e.g., landing pages, webinars).
* Strategic messaging frameworks.
* Documented value propositions for customer segments.
* Thought leadership and funnel-specific content assets.
* Sales tools: pitch decks, one-pagers, battlecards, case studies, etc.
Skills & Experience
* Bachelor’s degree or experience in B2B technology organisation is required.
* 3-5 years of experience in Product Marketing or Product Management within a mid-to-large sized corporation.
It would be great if you also had…
* Product Marketing experience in software, data or services
* Prior experience working in the IP (intellectual property) industry.
* B2B Product Marketing experience
* Experience with a global/multi-national matrix organization
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