Job Description Reporting into the Operational Marketing Director, the Head of Digital & Social Media will be accountable for defining and delivering the digital and social media strategy for Grosvenor Casinos. This position will work closely with the wider marketing team across our venues and digital business to define, develop and measure our digital marketing footprint, reaching ‘players’ to drive acquisition, trial and engagement with the Grosvenor brand. Responsibilities include: Undertake a full analysis of the current social media and brand digital footprint and make recommendations to optimise. Review digital funnel from all channels and ascertain an attribution/performance model for each. Review and appraise current social architecture making recommendations to improve and measure performance across each channel as well as maximise impact and visibility from a customer level. Develop, implement and manage social media strategy, maximising and reporting back on channel performance. Develop, implement and manage content strategy to align with brand strategy and campaign plans. Align with digital performance marketing team to maximise from a search and SEO perspective. Develop digital customer journeys, identifying barriers and opportunities to reduce clicks making our overall digital funnel as succinct, measurable and customer centric as possible. Work closely with digital performance team to look for areas of shared benefit and joint investment to maximise returns. Manage every component of content development, PR consumer initiatives and campaigns, social media content, distribution and reach, engagement measurement, all with a focus on building meaningful player communities and ambassadors, helping to shape the way we communicate with customers and the key messages that we amplify. Support the vision by continually tying back to our objectives to be the UK’s most loved casino brand for the ‘Natural Born Player’. Align with brand and customer metrics to ensure all activity supports the broader strategy, is underpinned by customers insights and data and futureproofing and innovating the proposition, always underpinned by customer insights and data. Seize the opportunity quickly with reactive and news jacking opportunities where appropriate, finding the brand twist on the conversation, meaning Grosvenor own key relevant media moments. Manage the relationship with our PR and social media agencies, ensure brand & reputation is protected in all communications and build relationships with the media and gambling associations