Responsibilities
1. PR & Media Leadership: Lead EMEA public relations strategy, including proactive media engagement, issues management, and executive visibility across priority markets.
2. Regional & Divisional Marketing Collaboration: Partner closely with regional and divisional marketing teams to align PR‑led owned, earned, and paid strategies with commercial priorities and integrated campaigns—ensuring consistent messaging, effective amplification, and measurable brand awareness across key markets.
3. Integrated Campaign Execution: Drive regional execution of owned, earned, and paid campaigns, localizing global narratives to resonate with customers, media, partners, and employees.
4. Brand Awareness & Reputation: Build and protect Waters’ brand and reputation across EMEA through consistent storytelling, thought leadership, and high‑impact communications programs.
5. Localization & Market Insight: Translate complex scientific and business content into compelling, locally relevant stories while reflecting regional cultural and market dynamics.
6. Measurement & Optimization: Track performance through KPIs such as message pull‑through, earned media impact, paid campaign performance, and regional sentiment; use insights to continuously optimize strategies.
Qualifications
7. Exceptional written and digital communications skills.
8. Deep expertise in public relations and media strategy, with experience across owned, earned, and paid channels.
9. Ability to simplify and localize complex scientific and business information.
10. Strong strategic mindset with experience operating in diverse, multi‑market regions.
11. Proven ability to build trust and influence senior leaders.
12. Experience managing agencies and multiple communications programs simultaneously.