Social Media Manager - Heritage Animal Focused Brand London 2 Days a week Up to £50k basic Own all social media campaigns across the brand Are you passionate about social media, storytelling and building vibrant online communities? Do you know how to turn heritage into relevance and engagement? We're recruiting for a Social Media Manager to join a well-known British legacy brand at a pivotal moment in its journey. As the organisation moves through an exciting repositioning, this role will be key to shaping how it connects with modern audiences while celebrating its rich heritage. About the Social Media Manager Role This is a fantastic opportunity for a creative and strategic social media professional to take ownership of newly positioned brand channels and help drive a fresh perception of a respected institution. Your focus will be on developing and delivering social media strategies that increase brand awareness, deepen engagement and strengthen advocacy - all while supporting wider business objectives and commercial growth. You'll be the voice of the brand across digital platforms, bringing its story to life in a way that feels current, credible and compelling. Responsibilities for the Social Media Manager Oversee paid social campaigns and stay up to date with the latest advertising best practice Develop and deliver a clear, forward-thinking social media strategy aligned to the brand's new positioning Identify new opportunities, trends and emerging platforms to keep the brand ahead of the curve Play an active role within the wider communications function to deliver joined-up, multi-channel campaigns Manage and oversee all social channels, including Instagram, Facebook, TikTok, YouTube, LinkedIn and X Create engaging, high-quality content - from posts and graphics to video and paid advertising Monitor and respond to comments, messages and enquiries in a timely, on-brand manner Track and analyse social media performance, turning data into clear insights Manage social media budgets effectively to maximise ROI Success for the Social Media Manager Continued growth of engaged audiences across key social platforms Increased interaction and advocacy from both new and existing followers A streamlined, efficient channel strategy focused on impact Clear monthly and quarterly reporting that demonstrates contribution to brand and revenue growth Requirements for Social Media Manager This role would suit an organised Social Media Manager who loves creating content and understands how to build genuine online communities. You'll ideally bring: Proven experience as a Social Media Manager or similar role Strong knowledge of major platforms, particularly TikTok, Instagram, YouTube and Facebook Excellent written and verbal communication skills A creative mindset with a real passion for storytelling Confidence analysing data and turning insights into action Experience using social media management tools such as Hootsuite The ability to juggle multiple priorities and work collaboratively Experience working with influencers would be a real advantage Why Apply? This is a brilliant chance to help shape the digital voice of a cherished heritage brand as it evolves for a new generation. You'll have the opportunity to be creative, make a visible impact and play a key role in an exciting transformation.