About Coco di Mama
Coco di Mama is the UK's most-loved Italian to Go brand, on track to be a £50 million sales brand in the next year. Our goal is to create loving fans in our customers in our London stores, serving our all-day Italian menu and specialty coffee, in our nationwide delivery kitchens, through our corporate catering platform, in our nationwide travel sites and more recently through our retail ranges available in Sainsbury's and Tesco.
At Coco di Mama, we are an innovative and entrepreneurial team who are constantly seeking ways to evolve the brand proposition to stay relevant and grow the brand to new customers and new occasions.
Our values are
Can do
, Individual, Approachable and Organised. If you think this is you, then read on. Our corporate sustainability policy is well embedded – we believe in going above and beyond with the spirit of Italian Generosity to our teams & customers, and we have committed to be Net Zero by 2040.
Role Summary
We're looking for a creative & commercial
Marketing Manager
to join us on our exciting growth journey. You'll be responsible for delivering marketing campaigns across all of our five channels, as well as being the customer experience champion, ensuring the customer is at the heart of everything we do.
This role is perfect for a marketer who's confident leading the creation of the annual marketing calendar, executing campaigns end-to-end, thrives in a fast-paced environment, and wants to play a key role in building our brand and driving customer love. In a growing brand, we'd love to recruit someone who is ambitious to grow and learn with the company.
Purpose of the Role
* Deliver engaging & creative marketing campaigns that increase awareness, footfall, and repeat visits, whilst being able to analyse the performance of those campaigns also.
* Lead the execution of menu launches and brand initiatives across all customer touchpoints – in-store, digital, CRM and social – with post-campaign analysis
* Lead our loyalty app proposition – focussing on getting more active users and analysing the impact of our promotions to drive different categories and occasions.
* Be the customer experience champion, analysing our customer feedback and customer journey data to make sure our customers love Coco.
* Optimise our always-on paid social media ads and targeting
* Lead our brand partnerships & collaborations
* Contribute ideas and insight to ensure our brand and marketing feels fresh, relevant, and aligned with consumer trends.
Key Responsibilities
* Deliver marketing activity across digital, social, email, PR, and in-store POS.
* Manage the brand marketing calendar, ensuring campaigns go live on time and on budget.
* Managing the marketing budget and finding efficiencies where we can
* Line management of our internal creative designer, briefing them on our menu and marketing campaign directions and ensuring we execute with excellence
* Briefing & helping to create engaging content for social channels and email campaigns, optimising for performance.
* Leading on local marketing plans i.e. new store openings, store support plans, refurbs re-openings.
* Creating great relationships with our internal CRM & loyalty team, external CRM partners, website partners & kiosk platform, so that we can brief them to deliver what we need, on time and to budget.
* Analyse campaign performance and consumer behaviour, providing recommendations to improve results.
* Being the main marketing contact for our store operational teams, ensuring all campaigns land well with our in-store teams
* Ensure consistent branding, tone of voice, imagery, and messaging across all touchpoints.
* Keep up to date with marketing and food trends, bringing fresh ideas to the table.
* Monthly reporting on marketing KPIs and customer trends
Experience Required
* 3–5 years' experience in a consumer-facing marketing role (hospitality, retail, or food brands ideal).
* Hands-on experience in delivering multi-channel marketing campaigns.
* Strong understanding of social media, content creation, and email marketing.
* Confident working with external stakeholders
* Comfortable using data and insights to optimise campaigns.
* Organised and able to manage multiple projects at once.
* A passion for Italy, food and hospitality is a big plus
Skills & Behaviours
* Creative and full of ideas
* Self-starter who can take ownership of projects and run with them
* Strong attention to detail
* Commercially minded – able to balance creativity with business impact.
* Strong communicator and team player, able to collaborate across teams.
* Resilient, adaptable, and thrives in a fast-moving environment.
* Customer-obsessed with a finger on the pulse of food and culture trends.
Package
* 20% bonus (half on company performance, half on personal objectives)
* Pension scheme
* 25 days holiday + bank holidays
* Free coffee and food at Coco di Mama
* 50% Discounts across Azzurri Group brands – Zizzi, Ask, Daves Hot Chicken, Boojum
* Opportunity to grow & develop with a fun, supportive, and ambitious team
Coco di Mama and Corporate Social Responsibility.
Coco di Mama is an energetic and generous company to work for.
We provide vibrant and positive energy to people who are going places and want to help us create something special. We do this through our food, our coffee, our people and our stores.
Our mission is to go above and beyond to share our Italian generosity with our customers, our teams, our partners and our planet.
We are genuinely passionate about sustainability and our impact on the community.
PEOPLE – We are passionate about diversity and inclusion. We have supported Pride for the past 5 years and will continue to do so. We believe in growing potential and have a great track record of internal progression.
PLANET – We are committed to be Net Zero by 2040, and have already made great steps to improve our
CUSTOMERS – We encourage and design healthier and lower carbon choices.
PARTNERS – We choose great partners and ensure we treat them well. Partnerships include our commitment to giving back (long-standing charity partnership with The Felix Project), sustainable and ethical sourcing.
The successful candidate will embody our "CIAO" values;
* A
Can do
attitude to support team members & partners
* Individuality
, being your most authentic self, Coco di Mama embraces all individuals.
* Be
Approachable
, our new recruit will be the go-to point of contact for our partners and aggregators.
* Finally,
Organised
* the fast paced world of Coco di Mama requires you to stay on top of your own workload and schedule, whilst balancing the ability to be dynamic.