The Email Marketing Specialist will support Marketing Campaign Managers and the wider marketing team in delivering customer email communications, aligned with the marketing plan, lifecycle campaigns, and ad-hoc business requirements. You will also manage social media execution and assist in campaign reporting and optimisation.
You’ll be responsible for developing, implementing, and optimising customer-focused email campaigns and owning organic & targeted social media delivery. The ideal candidate will blend creativity with analytical thinking, leveraging tools like Pardot and Zoho Social to ensure engaging, compliant, and data-driven marketing communications.
Key Responsibilities
Email Marketing
* Develop and execute end-to-end email campaigns to support the Marketing Plan
* Proofread and QA all content for tone, accuracy, and compliance.
* Generate monthly reports and insights using Pardot analytics, heatmaps, and GA4
* Drive the content planning and campaign scheduling process for email and social.
* Work cross-functionally to ensure emails are brand-consistent and stakeholder-approved.
* Maintain documentation on email marketing best practices.
* Build and deploy Pardot emails using WYSIWYG and HTML templates.
* Create and maintain Pardot landing pages, forms, and workflows.
* Conduct A/B testing on subject lines, send times, and content.
* Monitor key metrics: open rates, UCTR, and revenue.
* Apply UTM tracking and validate all links pre-deployment.
* Collaborate with CDM team to build and maintain accurate, segmented audiences.
* Ensure compliance with GDPR, DPA, and internal communication policies.
Social Media Ownership
* Schedule and manage posts via Zoho Social across LinkedIn, Instagram, Facebook & Meta.
* Run boosted/location-targeted posts and manage LinkedIn Lead Gen forms.
* Set up integrations for external social media partners and resolve account issues.
* Monitor inbox messages and post engagement; provide performance reporting.
* Coordinate with the external agency on paid social activity where required.
Experience, Knowledge & Skills
* Strong experience in email marketing and campaign execution (ideally using Pardot or similar).
* Exceptional attention to detail, proofreading, and QA skills.
* Commercially aware with a proactive, energetic, and adaptable approach.
* Excellent communication, organisational, and project management skills.
* Familiarity with CRM/marketing automation tools and segmentation strategies.
* Solid grasp of GDPR/DPA compliance for marketing communications.
* Social media platform knowledge, including content scheduling and performance reporting.
* Data-driven mindset with ability to interpret and act on campaign insights.
* Ability to use code in order to build emails
* Copywriting or creative content experience.
* Experience with Google Analytics.
* Confidence in presenting reports and campaign performance to stakeholders.
* Experience working with or briefing external agencies.
Personal Attributes
* Collaborative, with excellent relationship-building skills.
* A self-starter who thrives in fast-paced environments.
* Creative thinker with a customer-first mindset.
* Confident, clear communicator — written and verbal.
About Cromwell
Cromwell has been around for over 50 years, supplying an unrivalled choice of cutting tools, power tools, hand tools and safety equipment into all industries, professions and trades. We offer next day delivery or collection from our nationwide branch network, supported by an overnight UK logistics operation. Our team of over 1500 people are proud to be keeping industry working.
We’re all individuals, yet we’re very much one united team. We treat everyone fair – regardless of gender, sexual orientation, background, age or disability – and give everyone opportunities for new and varied experiences. Inclusion means not just accepting people for who they are, but showing respect and making adjustments to help people and remove all barriers; it’s about creating a culture where everyone is respected, empowered and able to realise their full potential.
Cromwell is committed to being an Equal Opportunity Employer. We welcome applications from all suitably qualified candidates, regardless of their race, gender, disability, religion/belief, sexual orientation, or age. We are also committed to offering applicants from the armed forces community (current and past) an interview if they meet the minimum requirements for the role.
Information for Recruitment Agencies
We always prefer to recruit candidates direct to our business and first, and foremost believe in promoting talent from within whenever possible.
We do not accept speculative approaches including CVs and candidate profiles sent direct to Managers, by receipt of any such email or correspondence, we do not agree to terms and conditions. Any speculative CVs will be considered our own and we will not pay any agency fees.
We have a PSL and those on this will have access to our portal to accept CVs. Should you want to be considered for our PSL, please emailtalentacquisition@cromwell.co.uk
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