UKI Paid Search Executive
We’re looking for 2 Paid Search Executives to join our Search team at Flutter UK & Ireland.
As a Paid Search Executive, you’ll sit within our central Search team, working across a portfolio of leading Flutter UK & Ireland brands including Betfair, Paddy Power and Sky Betting & Gaming. You’ll be hands‑on in the delivery of paid search campaigns across multiple platforms, supporting both always‑on acquisition and key trading moments. One role will support our portfolio of brands across sports, while the other will focus on gaming.
What you’ll do
* Manage, optimise and scale Paid Search campaigns across Google Ads, Microsoft/Bing, and Apple Search Ads
* Own day‑to‑day account performance including budget pacing, bid strategies, keyword management, and search term analysis
* Support the delivery of acquisition targets through efficient CPA management and volume growth
* Continuously test new opportunities across automation, creative formats and platform features
* Deliver insight‑led optimisation using performance data, attribution and incrementality testing
* Work closely with Senior Paid Search Managers to plan and execute activity aligned to wider commercial and brand objectives
* Collaborate with creative, product, analytics and commercial teams to drive performance improvements
* Produce clear reporting and performance insights for internal stakeholders
* Support major trading moments, seasonal peaks and new product or market launches
How you’ll do it
* Proven experience managing Paid Search campaigns across Google Ads and Microsoft/Bing (Apple Search Ads experience highly desirable)
* Strong understanding of performance marketing fundamentals including CPA, ROAS, LTV and attribution
* Confident working with data, reporting tools and optimisation platforms
* A strong test‑and‑learn mindset with the ability to translate insight into action
* Highly organised with strong attention to detail and budget management discipline
* Comfortable working in a fast‑paced, target‑driven environment
* Strong communication skills with the ability to work cross‑functionally
* Previous experience within a high‑volume e‑commerce, subscription, gaming, or regulated industry environment is desirable
What’s In It For You
* Flexible ways of working – home or office, it’s your choice!
* £1,000 learning fund
* Twice‑yearly bonus (with part of it guaranteed!)
* Pension contribution scheme
* Private healthcare
* Access to thousands of Udemy courses
* Invest via the Company Sharesave Scheme
* 16 hours paid volunteering time per year
* Unlimited holiday
About Flutter
Flutter is the world’s leading online sports betting and iGaming operator, with a market‑leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.
By Changing the Game, we believe we can deliver long‑term growth while promoting a positive, sustainable future for the industry. We are well‑placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group‑wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.
Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet.
About Flutter UK & Ireland
The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola.
At Flutter UK & Ireland, we strive for the next level and drive innovation to set the pace as leaders, putting our customers first, always. We win together through team spirit and unparalleled dedication. When we’re free to be ourselves, we thrive and unleash our unique talents — creating a culture that empowers our people to change the game. We see opportunity everywhere and there is always more to discover.
We’re working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don’t have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
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