Job Description
Marketing Automations Executive - Nottingham Role Purpose:
Location- Ruddington, Nottinghamshire
Level - Support
Role
Department - Marketing
Working Pattern - Hybrid (three days a week in the head office in Ruddington)
Benefits - Benefits at Ideagen
Ideagen is seeking a talented Marketing Automation Executive to join our dynamic marketing team. In this role, you will be instrumental in driving our marketing automation strategy, optimizing campaign performance, and enhancing our lead generation and nurturing capabilities. You'll work at the intersection of marketing and technology, leveraging Salesforce and Pardot to deliver impactful, data-driven marketing programs that support our business growth objectives. This is an exciting opportunity for a data-driven, innovative marketing professional ready to take the next step in their career and deepen their expertise in marketing automation!
Responsibilities:
1. Campaign Development and Execution : Design, build, and deploy multi-channel marketing automation campaigns using Pardot, including email marketing, lead nurturing, and automated customer journeys.
2. Lead Management and Optimization : Manage lead scoring models and progressive profiling strategies,...