Department: Digital
Discipline: Paid Media (Paid Search, Paid Social, Display & Retargeting)
Role title: Paid Media Lead - 12-month - FTC
Line Manager: Group Paid Media Lead
Department Head: Director Performance Optimisation
About JD Sports Fashion PLC
JD sports Fashion Plc has long been established as the leading UK specialised multiple retailer of fashionable branded and own brand sports and casual wear, principally through the growth of its main retail fascia, JD Sports. The group is continuing to grow within the UK and Internationally.
We inspire our people to reach for higher levels of performance. To achieve these standards, we only recruit the best! All employees are highly skilled, self-motivated and in constant pursuit of perfection. Opportunities to progress arise quickly for those people with the right qualities and ambition.
We encourage our people to constantly seek ways to improve our business. This means challenging the way we merchandise, sell and manage the business, being creative and forward thinking in suggesting alternative solutions. Problems are solved and opportunities seized by people from all levels of the organization, working together.
We offer an excellent salary and benefits package, which includes company pension scheme, company bonus and excellent career progression.
Role Description
As a Paid Media Lead, you will be part of the senior team and will help to lead, inspire, and develop our market-leading in-house Paid Media team. You will spearhead best-in-class Paid Media strategy, automation, and implementation across Paid Search, Paid Social & Digital Display. You will work with other leads in the department and have a dedicated team.
You will be a key figurehead who can work autonomously, as well as collaboratively with both the junior and senior team. You will contribute and lead department workstreams as well as playing a key part in the development of our internal processes and our professional output, identifying areas of improvement and finding solutions to these problems/issues.
You will drive best-practice across the department as well as developing and mentoring our talented team. You will also manage key stakeholders across the business, such as Head of Multi-Channel to coordinate alpha and beta testing, partnerships, troubleshoot performance issues, and focus your teams’ efforts in accordance to performance requirements.
You will work alongside other channel Leads across the Multi-Channel team such as Organic Search, Affiliates & Partnerships, Content, as well as CRO and Analytics teams.
Key Duties
* Demonstrate a strong understanding & showcase a practical ability of working across all Paid Media, with a focus on Paid Search and/or Paid Social platforms and concepts.
* Manage, own, and constantly find ways of improving the workflow of your team through automation & effectiveness. Regularly review team processes (reports, presentations, tools etc.) for efficiency.
* Oversee key projects in the team such as feed management, change of tech provider, onboarding of new technology etc.
* Support your Managers to continually review & suggest changes to tactics based on current performance and impact on campaign goals & KPIs.
* Increase knowledge of different Paid Media functions in the team, providing market context and predicting ‘what’s next’.
* Help develop the Paid Media department by being innovative and sharing knowledge and processes.
* Own relationships with external suppliers such as Google, Facebook, Apple, Twitter etc. from a strategic & project point of view.
* Own relationships of technology partners & continuously review the market, building a preferred partner list.
* Develop our best practice to help us stay at the forefront of the industry. ( conduct SWOT analysis on a regular basis, identify new opportunities/platforms and scale them etc.)
* Develop and manage your team to make them best in class. ( Ensure that each member of the team has annual objectives and a PDP to focus on personal and professional training, development and education through regular meetings/catch ups and support in all aspects when needed etc.)
* Developing cross channel integration as part of the planning process.
* Act as a point of escalation and manage challenging situations.
* Remain abreast of developments in Paid Media and the broader digital space.
Professional Skills
* Ability to pre-empt issues and be pro-active in producing solutions.
* A high degree of numeracy and literacy is essential.
* Ability to work under pressure in a performance driven environment.
* Aptitude to build and maintain strong working relationships.
* Effective in team management (team of 4-6 people).
* Highly literate in MS Excel, PowerPoint, Word, Office365, Google Docs.
* Excellent communicator, comfortable in articulating actions.
* Effective time management skills with the ability to multi-task.
* A high attention to detail.
Experiences
* Experience managing sophisticated Paid Search/Paid Social campaigns & teams.
* In depth knowledge of Paid Media, from an implementation & planning perspective.
* Google Shopping, Facebook DPA, Retargeting experience.
* Feed Management & Feed Technology knowledge.
* CSS experience.
* Google Analytics experience.
* An appreciation of the Paid Media ecosystem ( how Paid Search influences Paid Social).
* Facebook Blueprint Certified & Twitter Flight School desired.
* Google Ads Certified desired.
* Second language an advantage.
Benefits
* Competitive salary.
* Company laptop.
* Professional Training and conferences.
* Relaxed, friendly working environment.
* Subsidised eatery.
* Quarterly social events.
* Staff discount.
* Monthly staff sales.
* Gym discount.
* Free parking.