Job Description
We’re looking for a Marketing Content Specialist to join our team and bring the REP Fitness story to life.
Reporting to the Director of Brand & Marketing - UK & Europe, you’ll play a pivotal role in planning, producing, and optimising high-quality digital content that drives brand awareness, engagement and sales across the UK and Europe.
In this role, you’re a utility player and a visual storyteller, embodying your versatility and passion for fitness while capturing the "home gym journey" of our customers.
You’ll be responsible for everything from short-form video to 2D graphics, ensuring every piece of content inspires our community to reach their goals.
If you thrive in a fast-paced environment and love creating digital assets that make an impact, this is the role for you.
Job Requirements
At REP Fitness, we understand that our people shape our success. We’re looking for someone who is as passionate about high-quality content as our lifters are about their PRs.
* Proven Experience: A strong background in a content creation role (brand, agency, or freelance) with a portfolio that shows off your social and digital expertise.
* Technical Mastery: Hands-on skills in video creation and editing for social media using tools like Adobe Premiere Pro, Final Cut, or CapCut.
* Design Savvy: Competent 2D design skills for creating static graphics, illustrations, and basic motion graphics.
* Platform Expert: A deep understanding of ecommerce, Instagram, TikTok, YouTube, and LinkedIn, including best practices for engagement and hooks.
* End-to-End Execution: Comfortable working from the initial script and shoot through to the final edit and publishing.
* Attention to Detail: Excellent written English for captions and on-screen copy, ensuring everything is on-brand and professional.
* Growth Mindset: A curious and proactive approach, with the ability to manage multiple projects in a fast-moving environment.
* Desirable Extras: A personal passion for training and strength, or experience with basic 2D animation (After Effects) and SEO principles.
Job Responsibilities
* Digital Storytelling: Planning, producing, and editing digital-first content (short-form video, social assets, and web content) tailored specifically for our UK and European audiences.
* Visual Excellence: Creating on-brand 2D graphics, banners, and basic motion graphics using tools like Adobe Photoshop, Illustrator, and Canva.
* Channel Optimization: Tailoring and optimizing content for every platform—including Instagram, TikTok, YouTube, LinkedIn and ecommerce—to ensure perfect formats, hooks, and thumbnails.
* Collaborative Creation: Working closely with the wider marketing team to translate campaign briefs into clear asset lists and content plans.
* On-the-Ground Production: Capturing customer stories, product demos, and behind-the-scenes content through shoots and basic production management.
* Maximizing Impact: Repurposing and editing existing long-form content into carousels, reels, and shorts to keep our channels fresh and engaging.
* Data-Driven Creativity: Monitoring performance metrics to understand what resonates with our community and making recommendations to improve engagement.
* Trend Watching: Staying current on the latest design and social trends in the UK market to proactively suggest fresh content ideas.
Job Benefits
* £35,000-£38,000 per annum + company bonus scheme
* 25 days annual leave + bank holidays
* Company pension scheme
* Private medical cover
* Life assurance
* Employee assistance programme
* Team branded kit
* Staff discounts on REP gear
* Access to an on-site gym
* Free on-site parking
* On-site electric vehicle charging