C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
The exciting and dynamic role of the Channel Strategy & Planning Manager for England & Wales is to execute in channel activation across our exciting portfolio of brands, working collaboratively with the commercial, procurement and brand marketing teams. Ensures C&C engages with customers and consumers in a way which continues to build positive brand equity and value for both our own brands and wider distribution portfolio through our RTM brands Matthew Clark and Bibendum. This role utilises category data to drive strategic thinking, unlocking insight to develop activation plans allowing us to win in the marketplace.
As Channel Strategy & Planning Manager you will be responsible for unlocking customers and consumer insights to generate breakthrough performance
You will have a strong understanding of the On Trade Channel, to drive the creation and execution of clear and powerful commercial channel plans
Cross functional working with the finance and sales teams to understand the commercial performance of all categories, suppliers, producers and our brands, highlighting and recommending action as required, and identifying opportunities for further revenue and profit growth
Ongoing competitor analysis sharing information at monthly team meetings
Working with sales, B2B marketing and procurement curate the optimal range to go to market based on consumer insight and category sell
Alongside the senior managers execute Distribution Gold Standard through sales teams, suppliers, producers and our brands. Set clear KPI’s and measures across all campaign performance making recommendations based on thorough performance review of activity
Customer engagement – work with B2B marketing and/or consumer brand teams to deliver customised tender and/or sell-in documents
Support senior managers to deliver end to end management of RTM collateral from brief, creation implementation and evaluation of activation at the point of purchase that directly impacts profitability, retention and new business
Presenting & influencing at monthly sales team meetings: sharing success of other Channel Strategy activity, providing channel insights and initiatives that directly impact profitability, penetration and retention
Relevant experience within an FMCG background
Full UK Driving License
Proficient use of Microsoft office (PowerPoint, Excel)
Comfortable with managing a diverse workload of projects
Consumer insight driven, business planning, commercial strategy and creative skills a must with proven ability to translate into compelling narrative for action
Excellent project management skills
Strong ability to build and leverage relationships with internal teams and senior management
Travel is required across GB for sales meetings and customer facing meetings and events
Us Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.
C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. Diversity of experience and skills combined with passion is a key to delivering on our mission. Please let us know if you require accommodations during the interview process.
For help, please contact our Talent Acquisition Team at careers@candcgroup.