Marketing Manager – CRM (Automation & Lead Nurture) – £40,000–£45,000
Stoke-on-Trent (Head Office) | Full Time | Hybrid (2–3 days in office)
Are you a hands-on CRM automation specialist who loves building data-driven journeys that convert leads into customers?
We're partnering with a fast-growing, multi-site healthcare brand to appoint a Marketing Manager – CRM, focused purely on lead nurture, lifecycle automation, and conversion optimisation.
This is not a broad digital marketing role.
This is a specialist position for someone who can build and optimise complex automated journeys that directly drive bookings, revenue, and retention.
The Role
You will take ownership of the full patient communication lifecycle — from first enquiry through to consultation booking and long-term engagement.
Working closely with Sales and Clinic Operations, you'll ensure CRM activity is tightly aligned to pipeline performance, lead conversion, and commercial outcomes.
This is a highly hands-on role where you'll be expected to build campaigns yourself, not simply oversee them.
What You'll Be Doing
Designing and building automated lead nurture journeys across email and SMS
Creating multi-stage workflows that improve enquiry-to-booking conversion
Segmenting audiences using behavioural, commercial, and funnel-stage data
Running A/B tests across messaging, timing, and journey logic
Owning CRM performance reporting, attribution, and optimisation
Partnering with Sales teams to align communications with pipeline goals
Re-engaging dormant leads and improving lifetime value
Using Salesforce Marketing Cloud (or similar enterprise CRM) to execute campaigns
What We're Looking For
Proven experience in a dedicated CRM / lifecycle marketing role
Strong track record building automated nurture journeys end-to-end
Deep understanding of lead funnel management and conversion optimisation
Hands-on expertise with CRM platforms
(Salesforce Marketing Cloud highly preferred)
Confident working with data, segmentation, triggers, and performance metrics
Strong commercial mindset — focused on bookings, pipeline and retention
Excellent copywriting for customer/patient communication
Someone proactive, specialist, and comfortable owning CRM as a function
This Role is NOT For…
To be clear, this position is not suited to candidates whose background is primarily in:
General digital marketing or campaign management with light CRM exposure
Social media, brand, PR or content-led marketing roles
Marketing generalists who have used HubSpot/Mailchimp only at a basic level
People who have not personally built automated nurture journeys end-to-end
Roles focused mainly on acquisition rather than lifecycle conversion and retention
We are specifically looking for a CRM specialist who can demonstrate deep experience in automation, segmentation, and conversion-focused customer journeys.
Why This Role?
High-impact role with direct ownership of lead conversion performance
Growing multi-site healthcare business with ambitious expansion plans
Opportunity to shape and elevate a sophisticated CRM nurture engine
Small, agile team where CRM is central to growth strategy