The Role We are looking for a Content Strategist to work on Natwest, specifically the Coutts brand. This role would develop a content plan that establishes authority and trust in Coutts as a brand providing wealth management for ultra-high net worth individuals. You will be pivotal in shaping our external narrative, enhancing brand perception, and driving engagement with our target audience. You will possess a deep understanding of the wealth management landscape, exceptional editorial skills, and a proven ability to lead and inspire a content team. You’ll also be able to coach the strategy to the rest of the content team and drive an uplift in quality. This is a hybrid role that sits with the Coutts client and would need to be in their office at least 2 days a wee k. Key Responsibiliti es:Collaborate closely with the Wealth Leadership team to understand and translate the new wealth strategy into a comprehensive content plan that aligns with business objectives and target audience nee ds.Conduct thorough market research and competitive analysis to identify content opportunities and trends within the UHNW wealth management sect or.Define key performance indicators (KPIs) and establish a framework for measuring the effectiveness of content initiativ es.Provide editorial direction and guidance to the creative and production teams, ensuring all content aligns with the Coutts brand voice, style guidelines, and quality standar ds.Drive an uplift in the quality and sophistication of content across all channels, including website, social media, thought leadership pieces, client communications, and marketing materia ls.Oversee the content calendar and ensure timely delivery of high-quality content that resonates with the target audien ce.Monitor and analyze content performance data to identify areas for improvement and optimizati on.Stay up-to-date with the latest content marketing trends and best practices, and incorporate them into the content strate gy.Ensure compliance with all relevant regulatory requirements and ethical guidelin es.Skills & Experien ce:Proven experience in editorial leadership, content strategy, or content marketing, preferably within the wealth management, financial services industry, or other luxury goods/services industri es.Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable content pla ns.Excellent communication, interpersonal, and stakeholder management skil ls.Familiarity with content management systems (CMS) and content marketing too ls. T&Pm is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their car eers. (Please note this is a UK based role and requires individuals to have the right to work in this loc ation)