As our Online Merchandise Planning Manager, you’ll lead the planning, forecasting and trading of our online clothing range - shaping a digital assortment that delivers for our customers. You’ll use data‑driven insight to optimise availability, improve stock accuracy and maximise conversion, sales and margin. With a strong focus on elevating the online customer experience, you’ll also lead and develop your team to deliver best‑in‑class results.
1. Online Strategy & Digital Planning
* Partnering with the Online Buying Manager to deliver the online strategy.
* Shaping the online range using digital customer insight, search behaviour, and conversion analytics.
* Creating seasonal online trade plans focused on driving digital growth and improving online customer journeys.
* Ensuring all online range decisions reflect online demand, fulfilment capacity and digital engagement opportunities.
2. Online Range Creation & Experience
* Working closely with commercial teams to build a customer‑led online assortment including depth, phasing and attribute planning.
* Ensuring accuracy of online product data, imagery, attributes and categorisation to maximise search, browse and conversion.
* Leading go‑live readiness for all online range changes, seasonal launches and promotional events.
* Continuously optimising digital merchandising including product ordering, cross‑selling and filter refinement.
3. Online Stock, Forecasting & Fulfilment
* Working with the central team to shape and deliver KPIs against the online WSSI.
* Maintaining optimal availability and stock levels by forecasting online demand and managing OTB for the online channel.
* Working with buying, suppliers and supply chain to ensure online‑appropriate lead times, stock flow and fulfilment readiness.
* Managing intake, replenishment and flow specifically for online channels to minimise delays and improve order fulfilment.
4. Digital Trading, Performance & Profitability
* Reviewing online sales, stock, conversion, margin and markdown performance and coordinating rapid action plans.
* Trading daily and weekly based on online KPIs such as search performance, traffic, availability, content quality and exit rates.
* Using promotions, markdowns and price actions to maximise online profitability and optimise sell‑through.
* Ensuring full delivery of the online Trade & Events Plan through proactive critical path management.
5. Team Leadership & Development
* Setting clear, ambitious objectives aligned to online metrics and strategy.
* Coaching and developing Online Assistant Merchandisers to build digital capability.
* Creating an inclusive, high‑performance culture where colleagues feel empowered, supported and able to thrive.
* Supporting colleagues to improve performance through coaching and structured development plans.
Experience relevant for this job:
o Strong online or digital merchandising/planning experience.
o Proficiency with WSSI, forecasting tools, digital analytics and online trading metrics.
o Experience optimising ranges for online customer behaviour and conversion.
o Strong commercial awareness with the ability to interpret digital performance data.
Operational skills relevant for this job:
o Online range planning & digital merchandising optimisation
o Online forecasting, availability management & fulfilment understanding
o Use of analytics tools (conversion, search, browse & engagement)
o Critical path ownership for online
o Advanced Excel / analytics capability
o Strong cross‑functional collaboration with buying, supply chain, digital product & content teams
#J-18808-Ljbffr