We’re bringing Paid Social in-house — and this role will own it. As Digital Marketing Manager – Social Advertising, you’ll have end-to-end responsibility for how our Paid Social investment performs across the UK, working across Meta and TikTok and spanning the full funnel from brand awareness through to conversion. This is a role for someone who thinks commercially, acts decisively, and understands that the best Paid Social strategies balance short-term performance with long-term demand and brand value – it’s a hands on role, so you’ll actively be working in the ad platforms on a daily basis to maximise the effectiveness of our investments in Social Advertising. What you’ll be responsible for: Owning Paid Social strategy, activation, optimisation, and performance for the UK market Delivering activity across Meta (Facebook & Instagram) and TikTok, with scope to evolve platform use over time Building Paid Social plans that support both brand growth and commercial outcomes Driving continuous improvement through structured testing (creative, audiences, formats, funnel mix) Ensuring Paid Social investment is productive, measurable, and effective, not just busy Working closely with UK and Global analytics teams to assess short-term performance and longer-term impact Collaborating with eCommerce, Trading, Brand, and Creative teams to align Paid Social with onsite priorities and campaigns Sharing learnings and best practice within a globally aligned La Redoute marketing framework What we’re looking for: Strong hands-on experience delivering Paid Social in a commercial eCommerce environment Deep working knowledge of Meta Ads Manager and TikTok Ads Manager A performance mindset, with a clear understanding of how brand activity contributes beyond last-click results Experience running structured testing programmes and turning insight into action Confidence working with data, measurement, and effectiveness frameworks Comfortable operating in a matrix or global organisation Why this role is different: You’ll own Paid Social in-house, not manage an agency You’ll work across brand and performance, not just lower-funnel optimisation You’ll influence how effectiveness is measured, not just reported You’ll operate within a global retail business, with future international exposure If you’re looking for a role where Paid Social is treated as a strategic growth lever, not just a delivery channel, we’d love to hear from you. *Hybrid (2 days in office)