Our client, an international media and marketing consultancy, works with brands to grow their business by engaging the 'right' consumers at the 'right' time with the 'right' messages. They specialise in media strategy, planning/buying, auditing, lead generation, and training.
They are seeking a talented Data Analyst to provide analysis and insights that assist in customer acquisition at scale. The role involves collaborating with teams such as Sales, Operations, and Marketing to influence business decisions and marketing budget allocations.
Key Duties
* Leverage data to analyze paid marketing channels including PPC, SEO, paid social media, YouTube, GDN, and others.
* Identify growth opportunities and support campaign managers in implementing improvements.
* Extract and interpret data to assess the impact of tests on marketing performance metrics like cost per lead, cost per acquisition, pipeline growth, and ROI.
* Develop analytical frameworks to evaluate brand and top-of-funnel campaigns aimed at increasing audience reach.
* Collaborate with regional marketers to analyze international campaign performance and pipeline growth.
* Support account analysis to enhance ABM efforts.
* Document key findings and growth opportunities.
* Conduct ad-hoc analyses on critical business areas.
Candidate Requirements
* Strong independent working skills
* Excellent teamwork and organizational skills
* Effective written and oral communication skills
* Self-motivated and proactive
Nice-to-have Skills
* Data Analysis
* PPC
* SEO
* YouTube
Location
Wolverhampton, England
Experience
Data Analyst role
Languages
English
Seniority Level
Internship
Employment Type
Full-time
Job Function
Marketing, Public Relations, and Writing/Editing
Industries
Technology, Information and Internet
Interested candidates are encouraged to apply. Referrals can double your chances of interviewing.
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