Contract
21 hours/week (3 days/week equivalent), 9 month fixed term (Jan‑Sep). We welcome proposals for flexible working arrangements.
Salary
£36,000 pro rata
Key duties will include leading on the development and delivery of the Festival’s annual sales campaign, including targeted and grassroots audience development campaigns; the creation and production of a new suite of assets to support the aims of our Development team; management of signage and audience activation areas on the Festival site; and collaborating with colleagues to develop and deliver this year’s programme content strategy. The role will also make significant contributions towards the production of the organisation’s annual brochure, and website content.
Key Duties
* Plan and deliver a targeted and cost effective, multi‑channel marketing campaign to support the Book Festival’s sales and engagement targets, and audience development priorities in collaboration with the Festival’s media agency Big Think, Director of Brand & Audiences, Brand Manager, and Digital Marketing Manager.
* Lead on the creative development and execution of the core Festival sales campaign, across all channels, and in collaboration with our media and creative agencies.
* Support the Director of Brand & Audiences with the development of comprehensive eCRM campaigns to increase income and support audience development objectives.
* Ensure that all brand and marketing activities are developed, produced, and implemented in line with the organisation’s strategic vision, principles, and values.
* Proactively ensure that brand and audiences are key considerations in cross‑departmental decision making.
* In collaboration with colleagues across the organisation, identify and explore potential income generation and audience development opportunities.
* Project manage the production of all marketing campaign assets in collaboration with the Brand Manager and Digital Marketing Manager.
* Support the Brand Manager and Brand and Programme Officer with the production of the Schools Brochure and associated marketing campaign.
Deadline
Thursday 27 November 2025 at 17:00.
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