Job Description
Role: Sales & Marketing Analyst- Retford
Salary: £28k- £32k DOE
Hours: Monday- Friday 9am-5pm
Position Overview:
The Marketing Analyst is responsible for managing, analysing, and reporting sales and marketing data to support the Sales & Customer Services team. The role ensures the accuracy and integrity of management information, the effective use of CRM systems (including GP and Salesforce), and the delivery of insights to improve sales performance, customer satisfaction, and marketing effectiveness. The role will also provide operational support to the Customer Service team as required.
Responsibilities:
Sales Support
* Monitor sales performance, pipeline activity, and revenue trends
* Track Budget/Forecast targets, achievements
* Support sales teams by maintaining accurate CRM records in Salesforce
* Analyse sales data through reporting to identify performance gaps
Marketing
* Support web-site management and development
* Support with management of social media channels, such as LinkedIn
Management Information:
* Collect, validate, and maintain sales and customer service data
* Produce daily, weekly, and monthly MIS reports for management
* Develop and maintain performance reports within Salesforce (EDGE) to ensure up to date and is in line with GP CRM data
* Ensure data accuracy, consistency, and compliance with reporting standards
* Support forecasting, budgeting, and strategic planning
Skills and Qualifications:
* Strong analytical and reporting skills
* Proficiency in MS Excel; Power BI experience is an advantage
* Hands-on experience with Salesforce CRM (reports, dashboards, data management) would be beneficial but not essential
* Good understanding of sales, customer service, and marketing processes
* Excellent attention to detail and data accuracy
* Strong communication and stakeholder management skills
* Relevant experience - analytics, category, marketing, supply chain, or related business field
Experience
* Proven experience in a management information, reporting, sales support, customer service, or analytical role
* Experience working with CRM systems (such as GP and/or Salesforce) would be beneficial
* Strong experience using Microsoft Excel for data analysis and reporting
* Experience producing regular MIS reports and performance dashboards