Social Media & Community Manager
Level: Mid-level
Location: Europe (Remote, must be legally authorised to work in your country of residence)
Working Hours: Full-time
Employment Type: Full time or Contract
Salary: £35,000 to £45,000 per annum (depending on experience)
About DNA
We're an independent creative collective and software company. Our clients include Vodafone, Bacardi, ZEDRA, and UpScrolled, across the UK, Spain, and globally.
We started as a communications, content, and creative agency. We’ve now also built our own content platform combining digital asset management, file sharing, collaboration tools, and PR software. We don't just advise on digital. We build and run it.
Our clients don't get a box ticker and a kanban board. They get a team that knows their business, cares about the outcome, and shows up consistently.
We're proudly BDS compliant and only work with clients and partners who share our principles. That's not a footnote. It's how we decide who we work with.
The people who do well here tend to be curious, direct, and genuinely interested in the client's world, not just their own work stream. They ask the questions. They live the brief.
If that sounds like you, read on.
About the role
We're hiring a Social Media and Community Manager to join the DNA team. The majority of your time will be dedicated to an exciting social startup. You'll also manage DNA's own channels and contribute across other accounts as the roster grows.
This is a role with real scope: shaping the voice of a platform that exists to challenge how social media works, looking after a community of millions, and executing on an influencer programme. It moves fast and the work is genuinely interesting. You'll be working closely with leadership on what goes out and when. That's not a process thing, it's a building thing.
What you’ll do
External Social Media
* Own and manage social media channels for clients and DNA across relevant platforms. Content that's platform-native, on-brand, and built to travel
* Develop channel strategies grounded in a real understanding of what drives organic growth in a consumer app environment
* Turn principles into moments, formats, and campaigns that drive downloads and get people talking
* Keep a close eye on platform shifts, creator trends, and cultural moments.
Community Management
* Own the in-app community: moderation, culture, creator relationships, and the day-to-day experience of being an UpScroller
* Make real-time calls on content reports and community guidelines with good judgment and a steady hand
* Develop relationships with top creators on the platform and help shape the culture as it grows
* Handle sensitive situations with care and clarity, and know when to bring others in
* Bring community insight back into the room. What people are saying, feeling, and asking for matters here
Influencer Programme
* Build the influencer programme from the ground up: strategy, outreach, relationships, and results
* Find creators whose values and audiences actually align with what UpScrolled stands for, not just the ones with the biggest numbers
* Manage those relationships properly: briefing, content review, performance tracking, the whole thing
* Build a framework that works now and can scale as the programme grows
What success looks like
* Should have a distinct, recognisable social presence that people actually want to follow, and one that's driving downloads
* The in-app community needs to feel seen, heard and looked after: fairly moderated, steadily growing, and with a culture worth being part of
* An influencer programme that didn't exist before, with the right creators on board and a process that holds
* DNA's channels need to be active, engaging, on-brand, and say something about what the agency actually stands for
* Leadership should have a clear, honest picture of how things are performing. Not just the numbers that look good
What you are
* A hands-on social media and community professional with a genuine feel for platforms, creators, and what makes content travel
* Someone who can write: captions, community responses, briefs, outreach messages. In a voice that’s human, not corporate
* Happy working within a team structure where some calls are yours and others go up the chain. That's just where we are right now
* Experienced in building creator and influencer relationships. You know how to find the right people and how to keep them
* Someone who actually cares about what UpScrolled is trying to do. Not just on the application, but in how you work
* A self-starter who can build something from scratch without a template, a big team, or a large budget
* Based in Europe and legally authorised to work in your country of residence
What You Are Not (Honestly? If this is you, we're probably not the right fit.)
* A B2B specialist without genuine consumer platform experience
* Someone who schedules content and calls it community management
* A strategist who builds frameworks instead of doing the work
* Someone who needs a built-out team around them to be effective
* Anyone who gets frustrated working within a structure, or thinks moving fast means skipping steps
* Someone who doesn’t follow current affairs or doesn’t think it matters for social media
Equal opportunity
DNA is an equal opportunity employer. We are committed to building a team that reflects the diversity of the people we work with and the world we operate in. We do not discriminate on the basis of race, colour, religion, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. If you need accommodations at any stage of the hiring process, please reach out and we will work with you.
How to Apply
Please note: this application has two mandatory requirements. Applications that do not meet both will not be considered.
* All three questions below must be answered in full.
* Portfolio examples must be included: links to or examples of content you've created, along with any accounts you've managed. Performance metrics where you have them.
Send your CV and completed application to .
We read every response personally, and we can tell when one is genuine. Take your time with these. They matter as much as your CV.
Q1: Tell us about the person behind the CV. This is your chance to let us in behind the curtain. Not your experience, not your achievements, just you. A story, a perspective, something that shows us how you see the world and your place in it. Whatever feels true.
Q2: What do you honestly think of social media? Our client was built as an alternative to what social media has become. The addiction model, the suppression, the manipulation, the shadowbanning. These aren't bugs, they're baked into the business model. We want to know where you stand, and how that shapes the way you work.
Q3: Let's talk about what we sometimes get wrong.
* In the past, what assumptions have you come up against in this role that you'd push back on now?
* What do you think most social media managers get wrong, and how do you do it differently?
Work authorisation
Candidates must have the legal right to work in their stated location. DNA does not currently offer visa sponsorship.