Would you like to gain experience in International Marketing and Business Development in professional services sector and work with the colleagues across different parts of the world on regular basis? Our Baker McKenzie Marketing and Business Development Graduate Programme offers just that.
Our Marketing, Business Development and Communications Graduate Programme invites graduates from Marketing, Communications, Business Studies, Management or any relevant degree to apply for this unique opportunity.
You will experience a career in five different business areas of Business Development, Marketing and Communication (BDMC) on rotation:
* Marketing and Communications (MarComms)
* Social Media
* Clients & Sectors
* Pitch and Pursuits
* Directories and Surveys (DAS)
This will allow you to gain invaluable experience, develop relationships with colleagues across the departments and help you decide the best career path for you.
You will work with the Belfast based team - of over 40 specialists across Marketing, Comms, Media, Clients, Sectors and Pursuits, supporting colleagues in developing and implementing plans and gaining hands on experience in a global law firm in one of the largest BDCM teams in Northern Ireland.
The programme starts with a comprehensive two-week induction where you will get up to speed with the Firm processes and policies. At the beginning of each rotation, you will receive department specific training and you will be assigned a mentor who will allocate your work and provide daily support. The mentor will work alongside the department manager to oversee your progress and development. The core responsibilities will differ as you rotate around each department allowing you to gain a broad skillset.
Main responsibilities:
Key Activities in each of the departments:
Marketing and Communications (MarComms):
* Assist in the implementation of all integrated marketing and communications initiatives, such as campaigns, thought leadership and publications
* Increase engagement with the Firm by writing, editing and deploying digital content.
* Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience ·
* Work with offices, practice groups and other Firm stakeholders to develop and advise on marketing initiatives
Social Media
* Support all the activities leading to enhancing Firm’s social media presence
* Assist social media team with planning, implementing and analysing campaigns
* Monitor sector trends and competitor activity
Clients & Sectors Team
* Support targeted client initiatives and ensuring that related activity is documented and shared with relevant stakeholders
* Making sure that the teams are utilising all available technology (AI, other Firm’s systems)
* Creating and maintain membership lists, client contacts and mailing lists
* Gather research for client relationships using firm-wide systems and other teams and input into systems where relevant to do so
* Developing marketing materials to support campaigns, events and client engagement
* Assist with overall coordination of newsletters, client alerts, documents and reports; assist in the preparation and execution of webinar broadcasts
* Track and update databases and Blog
Pitches and Pursuits
* Support pursuits team in development of pitches
* Writing content and creating materials for pitches
* Source firm-wide base data to support key pursuits and targeting initiatives
Directories and Surveys (DAS)
* Coordinate and draft documents that highlight the Firm's work over the past 12 months for both law firm ranking purposes and awards opportunities
* Collaborate directly with Partners and colleagues from a wide range of Baker McKenzie offices and practices around the world to draft these submissions
Skills and experience:
* 2:1 degree in Business Studies, Marketing, Communications, or a related field (applicants must have graduated by September 2026)
* Excellent written and spoken communication skills, with the ability to liaise effectively with colleagues across the Firm
* Proficient in using Microsoft Outlook, Word, Excel and PowerPoint
* Strong time‑management skills and a client‑service orientation
* Able to demonstrate initiative and work as a self‑starter
* Able to present ideas and views clearly and with confidence
* A high level of attention to detail
* High work standards, with a commitment to producing accurate, high‑quality output
* Able to prioritize tasks and work to tight deadlines
* Able to work effectively both independently and as part of a team
* Respects and values the diversity of cultural, social and academic backgrounds within the Firm
Reports to: Associate Director - Directories, Awards and Surveys
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