Job Description
Deputy General Manager – Guest Obsessed Leader | £55,000–£65,000 + 25% Bonus + accommodation
Location: Major UK Holiday Destination | Permanent | Full-Time
Are you an exceptional leader with a passion for creating unforgettable guest experiences? Do you thrive in dynamic, fast-paced, multi-revenue stream environments? We're working exclusively with one of the UK’s most iconic family holiday destinations to find a Deputy General Manager who is ready to take their next big step.
About the Role
This is not your average Deputy GM role. You’ll be second-in-command at a truly unique, high-footfall, high-profile resort operation, spanning accommodation, leisure, retail, F&B, and activities. You’ll lead from the front, inspiring large cross-functional teams and consistently delivering excellence across the guest journey.
You’ll be the driving force behind operational efficiency, service innovation, and people leadership, ensuring every family leaves with lifelong memories.
What You’ll Do
* Support the General Manager in overseeing day-to-day operations across a large-scale, complex resort
* Lead a guest-obsessed culture, ensuring every touchpoint exceeds expectations
* Motivate and manage large teams across departments including hospitality, retail, activities, and leisure
* Drive commercial performance and ensure key KPIs (NPS, revenue, EBITDA, labour control) are consistently met
* Champion safety, compliance, and sustainability standards across the site
What You’ll Bring
* Experience as a General Manager, Deputy GM, or Area Manager in a high-volume, guest-focused environment (holiday parks, large-scale leisure, retail, or resort operations)
* Proven multi-site or multi-departmental leadership
* Natural charisma and energy, someone who leads by example and thrives on seeing teams succeed
* Strong commercial acumen and operational insight
* A deep understanding of what exceptional guest experience really means—and how to deliver it
What's On Offer
* Salary: £55,000 – £65,000 depending on experience
* Bonus: Up to 25% performance-related
* Excellent benefits package and pathway to future GM opportunities
* Accommodation available for a smooth relocation
Ready to step into one of the biggest and most rewarding leadership roles in UK leisure?
Apply today or reach out for a confidential discussion.
Interviews are available immediately. Due to the high volume of applications, we regret that only those candidates meeting the above criteria will be contacted. Please ensure you stay up to date with all our new roles by visiting our website, jswrecruitment.com, or following @jswhospitality on X.