The Role
:
1. Lead on digital strategy, managing full-funnel PPC, Paid Social and Display campaigns that attract, convert, and retain members.
2. Monitor and analyse campaign performance, uncover insights, and drive continuous improvement across all digital channels.
3. Create robust reporting frameworks and KPIs that clearly demonstrate ROI and performance impact.
4. Benchmark against competitors and explore new market opportunities.
5. Collaborate with internal teams and external partners to align marketing activity with wider business objectives.
6. Champion innovation, introducing new tools, techniques, and test-and-learn initiatives to keep the brand ahead of the curve.
The Candidate:
7. A proven track record in performance marketing, ideally within luxury, lifestyle, or hospitality sectors.
8. Deep expertise in Google Ads, Meta Ads Manager, and programmatic display, plus a strong understanding of SEO fundamentals.
9. Advanced analytical skills with experience using Google Analytics, Tag Manager, and visualisation tools like Looker Studio or Power BI.
10. Strong communication and stakeholder management skills, with confidence in presenting insights and recommendations at all levels.
11. A proactive, data-driven mindset with a passion for delivering excellence in digital marketing.
We Are Aspire Ltd are a Commited employer